Syracuse football coach Fran Brown has made financial literacy a mandatory part of his players’ development, mindful of Name, Image, and Likeness (NIL) ‘s increasing influence and financial rewards on college football players.
Syracuse HC Fran Brown Takes a Massive Step Towards Financial Literacy
Quoted on X while speaking at an event celebrating a new partnership between his football team and Community Bank, Brown explained that his players attend a financial literacy program that runs every Wednesday between 2:30 p.m. and 3 p.m.
Syracuse football head coach Fran Brown says every player will have an LLC, and his team works on financial literacy.
“All the players that left, they’ll be coming back. And that’s how you build a program, not just a football team.” pic.twitter.com/aniYWik8RA
— Front Office Sports (@FOS) March 21, 2025
“We’re trying to teach them to do all the right things, so they can be super successful, whether they make it to the NFL or not,” Brown added.
The financial impact of NIL has been a key part of a significant shift in the college football landscape in recent years. More players with high potential NFL Draft stock are opting to remain in college for another year, tempted by NIL’s financial rewards. “The Sporting News” claimed that Ohio State University spent an enormous $20 million to build its 2024 championship-winning team, while Louisiana State University’s NIL collective has reportedly allocated $13 million for their football program.
Brown and Syracuse are not alone in addressing the potential repercussions of players with little or no financial nous adjusting to receiving considerable rewards for their talent. Pro Football Sports Network highlighted Colorado Buffaloes coach Deion Sanders’ insistence on educating players accordingly.
The flamboyant coach has shown his commitment to developing his players, on and off the field. “These kids should understand their money when they get their money. The NFL has handled it right, and we need to mimic the NFL. [The students] aren’t pros, but they’re semi-pros”, he added.
While not featuring in as many headlines as Sanders, Brown has arguably made as impressive an impact as the Colorado coach. In 16 months at the helm in upstate New York, the Orange’s coach has injected a culture of success at Syracuse. In his first season, Brown led the Orange to a 10-3 record, featuring a dynamic passing attack that led the nation under Ohio State quarterback transfer Kyle McCord, who broke the ACC passing record.
Syracuse has attracted significantly improved recruiting classes under Brown. His first transfer portal class ranked No. 9 nationally, the highest in program history. Players are increasingly keen to play for Brown at Syracuse. He is a proven winner, having been an instrumental part of the University of Georgia’s 2023 championship-winning team as their defensive backs coach.
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However, Brown’s broader interest in his players’ overall development appears to be a reason for the impressive culture he is building at Syracuse. His ambition for his players extends beyond their football careers with the Orange.
“They’ll be successful in life because they were on our football team,” he added.
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