The Sanders family has taken over college football headlines, and while Shedeur and Coach Prime grab most of the spotlight, Colorado DB Shilo Sanders is quietly building his own name, especially in the world of NIL deals.
Shilo brings energy and toughness every time he steps on the field for the Colorado Buffaloes. Meanwhile, with more endorsements and growing popularity, his NIL business is getting a lot of attention as the NFL Draft approaches. So, the big question is: how much are his NIL deals worth?
How Much Is Shilo Sanders’ NIL Worth?
Shilo Sanders has made a name for himself by combining athletic talent, personal branding, and a strong social media presence. As of 2025, his NIL valuation is an impressive $1 million, placing him 36th among college football players. Please note that those rankings are from 2023. The latest update hasn’t been released yet.
Still, Shilo’s brand remains strong. He has partnered with major companies like Starz, Actively Black, Tint My Ride, and even tech giant Google. His online influence is huge, with more than 1.1 million followers across Instagram, TikTok, and Twitter.
Even so, Coach Prime’s son isn’t slowing down. He’s preparing for the next chapter in his football journey—and entering the 2025 NFL Draft.
His strong 2023 season, which featured 70 tackles and an 80-yard interception return for a touchdown, has positioned him as a potential late-round pick or undrafted free agent.
IT’S DRAFT NIGHT: Top 300 Prospects — Get Your Free Printable 2025 NFL Draft Big Board
While he might not make the same flashy headlines that his father and brother make, Sanders has shown that he has the heart, along with some pretty solid coverage skills, to follow in his father’s footsteps of becoming an NFL DB.
College Sports Network has you covered with the latest news, analysis, insights, and trending stories in college football, men’s college basketball, women’s college basketball, and college baseball!
