SEC commissioner Greg Sankey announced that the conference generated a revenue of $808.4 million in the 2023-24 fiscal year, meaning a major payout is coming to all 16 universities.
The revenues are split between money distributed by the conference offices and money retained by universities that played in 2023-24 bowl games. Expenses by the participants of the bowl were excluded from the total.
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The 14 full participant schools include Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Ole Miss, Mississippi State, Missouri, South Carolina, Tennessee, Texas A&M, and Vanderbilt, all of whom received a $52.6 million payment.
At the same time, Texas and Oklahoma, who didn’t join the SEC until July 1, 2024, received $27.5 million each.
In 2022-23, schools received $51.3 million compared to the 2023-24 numbers. It is also significant to note that school payouts topped $50 million for the third time in four years, with $54.6 million being the highest payout in the 2020-21 fiscal year.
Revenue from media rights such as TV and radio increased from about $544.4 million in 2022-23 to nearly $563 million in 2023-24. The SEC’s deal with ESPN included the creation of the SEC Network.
The Big Ten Is the Big Dog
The Big Ten is the top revenue driver at $845.6 million for a payout of $58 million in 2021-22 and then $879.9 million and $60.3 million in 2022-23. Maryland and Rutgers, which joined the conference in 2014, received $58.9 million each.
Power Five conferences generated over $3.55 billion in revenue during the 2023 fiscal year, with the ACC’s $707 million figure being third among the power conferences — the ACC did report a $90 million revenue increase that paced Power Five schools.
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According to USA Today, around $38 million of that increase came from TV revenue through its deal with Comcast.
Each ACC school received an average of $44.8 million, while Notre Dame, a full-time ACC member in most sports, was granted $22.1 million due to its independent status in football.
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