The introduction of Name, Image, and Likeness (NIL) money has changed how college athletes view their time in sports. Many now focus not only on their game and schoolwork, but also on ways to earn money and build their brand. NIL deals have opened the door for financial stability and business opportunities, encouraging athletes to think more like entrepreneurs.
Ohio State’s Ryan Day Sends Clear Message on NIL
While this can be a positive change, some coaches are concerned. For example, Ohio State coach Ryan Day worries that money, especially for transfer athletes, can distract from team loyalty and long-term program growth.
With big offers, some players may prioritize short-term gains over building a lasting connection with their team.
As a result, the balance between money, commitment, and personal growth is shifting, creating a new and more complicated era in college sports.
“If money is the first thing you’re looking for, this isn’t the right place for you”
Ryan Day says if they have to talk a player into coming to OSU it’s not the right fit.
Ohio State wants players who want to be Buckeyes.
Zero scholarship players are transferring this spring: pic.twitter.com/exRYQt36Mr
— Adam King (@AdamKing10TV) April 29, 2025
Day clarified that Ohio State wants players who genuinely want to be Buckeyes, not those focused on chasing NIL deals. Day added that it’s likely not the right fit if the staff has to talk a player into coming to Ohio State. The program values commitment and culture over quick rewards.
This mindset seems to work, as zero scholarship players transferred out of the program this spring.
Day’s approach reflects a larger goal: building a strong, united team focused on long-term success. After a strong season, the Buckeyes are looking to run it back with a group of fully bought-in players.
KEEP READING: Ohio State HC Ryan Day’s Epic Reaction to Transfer Portal Closing: ‘What a World We’re Living In’
With no scholarship transfers this spring and a clear message about priorities, Ohio State is aiming to stay competitive at the highest level, built on loyalty, not just NIL deals.
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