Notre Dame QB Riley Leonard has quickly become one of the most talked-about names in college football, and it’s not just because of his play on the field. As NIL opportunities continue to grow across the NCAA, Leonard’s presence at a powerhouse program like Notre Dame has significantly boosted his marketability.
During this NFL draft time, Leonard’s growing portfolio of endorsements and increasing brand recognition have drawn considerable attention. His ability to merge athletic excellence with business acumen has made him a standout figure in the NIL landscape. So, what exactly is Riley Leonard’s NIL worth?
How Much Is Riley Leonard’s NIL Worth?
During the 2024 season, Leonard transferred from Duke and made a big impact for the Fighting Irish. He threw for 2,606 yards with 15 touchdowns and just six interceptions, completing 247 out of 372 passes.
In the game that sealed Notre Dame’s spot in the National Championship, he showed his strength under pressure with 223 passing yards, one touchdown, and two interceptions. The former Duke standout’s steady performance helped raise his profile across college football.
As of April 2025, Leonard’s NIL value has reached an impressive $1.6 million, based on On3’s NIL Valuation. It puts the rising star QB at 32nd in the NIL Top 100 and 22nd among all college football players.
His ranking reflects both his skill on the field and his rising popularity. It’s a big win for Notre Dame and Coach Marcus Freeman, who now have a top athlete representing their program with pride.
Major brand partnerships back Leonard’s seven-figure NIL value. He’s worked with Gillette, EA Sports, Rhoback, Great Clips, and Dick’s Sporting Goods. One of the biggest deals came in August 2024, when he signed a $100,000 contract with Rhoback. He became the face of their “EARN IT” campaign.
In September 2024, the Fairhope native teamed up with Dick’s Sporting Goods, connecting his image with a trusted name in sports gear. These deals continue to boost his market value and brand image.
Riley Leonard’s Net Worth
Riley Leonard’s exact net worth isn’t publicly disclosed, but his impressive NIL valuation and growing list of endorsements suggest he’s in a strong financial position. Many sources use his NIL valuation to estimate his net worth.
What makes Leonard stand out is his smart approach to building his brand. His partnerships with well-known companies show how he connects with different industries. As the face of Rhoback’s “EARN IT” campaign, Leonard’s marketability reached new heights.
In addition to brand deals, Leonard’s strong presence on social media boosts his image even more. With 105,000 Instagram followers, he has one of the biggest followings in college football. More importantly, he connects with fans by engaging directly, which makes him even more likable and sponsor-friendly.
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Even though his exact net worth hasn’t been revealed, Leonard’s value is clearly rising. His success on the field is a big part of that.
As Notre Dame’s quarterback, he led the team to the 2025 National Championship game. That achievement alone puts him in the spotlight as one of the best in college football
And with the NFL Draft underway, the dual-threat quarterback’s future looks even brighter. As his influence grows in both sports and business, his net worth is expected to rise alongside his growing influence in the NIL landscape.
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