Deion Sanders has revitalized Colorado football, leading the Buffaloes to newfound success in just two seasons. In recognition, the university extended his contract through 2029, making him the highest-paid coach in the Big 12. His five-year, $54 million extension includes $10 million in the first two years, $11 million in the following two, and $12 million in the final year.
Rich Eisen highlighted the significance of Sanders’ $24.5 million raise, emphasizing that the financial commitment is not just about money but respect. The deal, which includes $22 million guaranteed and $1.5 million in incentives, mirrors the rising trend of college coaches earning NFL-level salaries. With three years left on his initial five-year, $29.5 million contract, Sanders’ value to the program has never been clearer.
Rich Eisen on Deion Sanders’ Raise: A Statement of Respect and Value
Rich Eisen reacted to Deion Sanders’ massive contract extension on The Rich Eisen Show, highlighting the significance of the five-year, $54 million deal. With the Colorado Board of Regents approving the extension, Sanders now earns $10 million annually.
Eisen recalled Sanders’ past, referencing his hit song Must Be the Money, but emphasized that this raise is more than just financial—it’s about recognition.
“Money also is a measure of respect,” Eisen said, noting that many initially viewed Sanders’ coaching journey as a vanity project. However, his quick turnaround at Colorado, taking a one-win team and making them relevant, proves otherwise.
Eisen praised Sanders for thriving in the NIL and transfer portal era,
“He is the perfect type of coach for the moment yeah of the nil the transfer portal so you can get better quickly but the nil world where you know it is about the money.”
Deion Sanders’ Extension Secures Colorado’s Future Amid Major Roster Changes
Colorado athletic director Rick George praised Deion Sanders’ impact, stating,
“Coach Prime has revolutionized college football and, in doing so, has restored CU football to our rightful place as a national power.”
His five-year extension ensures stability as the Buffaloes prepare for the future. Colorado faces key departures following a 9-4 season and an Alamo Bowl appearance, including Heisman winner Travis Hunter and Sanders’ sons, Shedeur and Shilo.
For the first time in years, Sanders won’t be coaching his own children. However, the team has bolstered its roster with top recruits, including Liberty transfer QB Kaidon Salter, Alabama’s Jaheim Oatis, and five-star freshman Julian “JuJu” Lewis.
KEEP READING: Rich Eisen Shares How Deion Sanders’ Past With His Dad Inspired Him to Help Jimmy Horn Jr
The deal includes a structured buyout starting at $12 million in 2025 and decreasing annually. Sanders can also earn $150,000 for nine regular-season wins, plus $100,000 per additional victory. His commitment maintains Colorado’s momentum and appeal.
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