With the NCAA completely bowing down to NIL after the House settlement, LSU has pitched the organization that they should place ads on their jerseys to make some money. These ads will be placed in the form of patches and the NCAA itself has yet to decide whether this should go through, especially now that teams are obliged to share their revenue with players.
During ESPN’s “The Pat McAfee Show,” host Pat McAfee talked about LSU’s proposal and said that college football might never look the same if the NCAA allows this to happen.
“I think obviously this is inevitable. I assume, you know, I don’t think football will ever get to the point of soccer where soccer’s jerseys just become the company, basically is the big thing and then the team brooch crest patch is just kind of small there. But the patch on the practice jerseys, the patch on the actual jerseys, it’s only a matter of time before they NASCAR that,” Pat McAfee warned. (0:14)
The former NFL star then noted that should that get approved, LSU will only open the floodgates for the other teams in the NCAA.
“And LSU obviously is the first. As soon as LSU gets this done, I assume every other school will do the exact same thing,” McAfee pointed out.
Despite this, McAfee believes that some of the biggest schools like Ohio State and Notre Dame would not follow LSU’s example and hold on to traditions.
LSU Says Ad Patches Will Be Strategically Placed, Would Not Be Like NASCAR’s
LSU has told the NCAA that they have already mapped out where the ad patches would go, and these would be used for every sport, not just football. However, the school reportedly does not want it to be like NASCAR where the ads can be found everywhere. Instead, LSU said it will be placing it in strategic locations.
Most of these ads will reportedly be placed in the chest area and will be colored purple and gold, the school’s colors. This is done so that the patches will still be in line with the school and not have the players look like a walking billboard.
This petition from LSU came a year after the NCAA allowed programs to place advertisement logos on their home fields. Several programs have already done so.
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