Ryan Day has turned Ohio State into a powerhouse. By delivering a national championship, he solidified his status among college football’s elite coaches.
But while Buckeye fans chant his name for his game-day decisions, his bank account is also making some serious noise. With a staggering $65 million net worth, the man isn’t just calling plays—he’s cashing in. So, what exactly contributes to Day’s fortune?

Ryan Day’s 2025 Salary & Contract
In February 2025, following Ohio State’s national championship win, Ryan Day locked in a contract extension that made sure his wallet was as heavy as his trophy case. The agreement, pending official approval, stretches through the 2031 season and pays him a jaw-dropping $12.5 million per year.
That puts him among the highest-paid coaches in college football—a well-deserved payday for a coach who turned Ohio State into a title-winning machine.
Breaking down the money:
- Base Salary: $2 million per year
- Media Services: $7.25 million annually
- Sponsorship Services: $1 million annually
- Retention Bonus: $1 million per year, plus a $250,000 bonus if he stays through January 2027
- Apparel, Shoe, and Equipment Deals: $1.25 million annually
That brings his total annual compensation to a whopping $12.5 million, proving Ohio State isn’t playing around when it comes to keeping Day in Columbus. Athletic Director Ross Bjork called the extension a “necessary move” to keep the Buckeyes at the top.
Ryan Day’s Net Worth
Ryan Day’s $65 million net worth isn’t just from his coaching contract. The man knows how to stack cash from every angle, including sponsorships and bonuses.
Sponsorships & Endorsements:
- Coca-Cola: Day signed a deal with the beverage giant, adding a significant chunk to his income.
- Kroger: His partnership with the grocery chain reportedly earns him $75,000 annually.
- Nike: As part of Ohio State’s apparel contract, Day benefits from sponsorships tied to his gear and branding.
Bonuses and Performance Perks:
- College Football Playoff Appearance: $250,000 bonus
- National Championship Win: $500,000 bonus (which he secured in 2025)
- Academic Achievements: Additional bonuses tied to the team’s academic progress score
Between his coaching salary, endorsements, and bonuses, Day’s earnings exceed $12.5 million per year.
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Ryan Day’s rise from assistant coach to national champion is nothing short of legendary. His success at Ohio State has not only brought championships but also a massive fortune, solidifying him as one of the highest-paid coaches in college football.
Ohio State’s commitment to keeping Day in Columbus is evident in his latest contract extension. The Buckeyes’ dominance on the field, paired with Day’s financial savvy, makes for an unbeatable combination.
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