The landmark House v. NCAA settlement, which allows colleges to share over $20 million in revenue with their athletes, has shaken up the college football landscape, with multiple changes already being made to the sport.
Teams are wasting no time adjusting their NIL programs to the new revenue-sharing model, including the defending champion Ohio State Buckeyes, who just introduced a game-changing Athletic Department-run NIL collective.
Ohio State Announces New In-House NIL Collective After House v. NCAA Ruling
In a release today, Ohio State announced its “Buckeyes Sports Group,” an in-house NIL collective designed to “support Ohio State’s student-athletes with comprehensive efforts within three key areas: deal facilitation and management, content creation and storytelling, and support services.”
The agency will be the first of its kind, as Ohio State will team up with Leafield to attempt to navigate the new revenue-sharing landscape of NIL.
Ohio State is quickly adapting to the new reality in college sports after Friday’s landmark House vs. NCAA settlement.
The athletic department is teaming up with Learfield to form the Buckeye Sports Group.
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It’s the first move that any program has made in direct reaction to the House v. NCAA ruling and will likely be followed by many Division I colleges as schools continue to plan and prepare for the revenue-sharing model to go into effect on July 1.
In the release, Ohio State also discussed its plan to make the Buckeye Sports Group the only NIL collective at the University, limiting the NIL funding coming into the school from outside parties.
“In a move to streamline and optimize NIL operations, Buckeye Sports Group will also work to consolidate existing NIL collectives under a single marketing team. This unified structure will provide student-athletes with seamless access to opportunities while competing for the Buckeyes,” the release said.
It’s an incredibly innovative move by Ohio State and should set them up to be in a prepared and sound position as time goes on.
Ohio State’s Deputy Director of Athletics, Carey Hoyt, spoke about that innovation in the release.
“Ohio State has always been a leader in college athletics, and this initiative is another step forward to build upon our strong NIL foundation,” Hoyt said.
KEEP READING: Walk-On Era Over? Analysts Get Brutally Honest on Fallout From House v. NCAA Settlement
The NIL world has been chaotic since it became legal back in 2021, and this ruling has made it even more chaotic, but it would appear that Ohio State is doing its best to remain on top of everything.
It will be interesting to see how quickly other schools follow suit and whether this becomes the new norm in college athletics.
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