Nick Singleton has become one of the biggest names in college football for his on-field performance and his growing portfolio of NIL deals. As one of Penn State’s star running backs, Singleton has secured major endorsements, proving that we live in a time when even college athletes can have a significant brand presence.
How Much Is Nick Singleton’s NIL Worth?
Singleton’s NIL valuation stands at $1.8 million, according to On3. This impressive figure comes from a combination of high-profile sponsorships and endorsement deals with some of the industry’s biggest brands.
His NIL partnerships include major companies like:
- Gatorade
- Dunkin’
- 7-Eleven
- Beats by Dre
- West Shore Home
- EA Sports
- Rhoback
- Fanatics
- Happy Valley United
- Philadelphia Sportscard & Memorabilia Show
A recent development in his NIL journey includes a Gatorade billboard featuring Singleton in downtown State College, Pennsylvania, with the slogan, “There’s No Stopping It.” Gatorade has consistently signed top-tier college athletes. Singleton’s inclusion places him among elite names like Shedeur Sanders and Caitlin Clark.
Additionally, EA Sports signed Singleton for their College Football 25 video game that released in July 2024. This NIL deal grants him $6,000 and a copy of the game, securing his presence in one of the most anticipated sports titles in recent years.
Nick Singleton’s Net Worth
Factoring in his NIL deals, endorsements, and estimated earnings, Singleton’s net worth is projected to be around $2 million. His Gatorade deal alone places him among the most marketable college athletes.
Additionally, long-term agreements with brands like Beats by Dre and Dunkin’ suggest a steady revenue stream beyond just one-off partnerships.
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However, there are no official reports available so far that can confirm Singleton’s net worth yet, so we request the reader to take this information with a grain of salt.
Singleton’s decision to return to Penn State for the 2025 season alongside fellow running back Kaytron Allen also positions him for further growth in NIL earnings. With continued performance on the field and increasing brand visibility, his net worth could rise even higher before he enters the NFL Draft.
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