The Alabama Crimson Tide have teamed up with headphone brand Beats By Dre for a special NIL collaboration that centers around wide receiver Ryan Williams. They even have a special ad featuring the Crimson Tide star walking into the stadium all dripped out while listening to some beats on his special Alabama Crimson Tide headphones.
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The video has generated a lot of excitement, especially with Alabama getting some new Beats By Dre headphones. However, Kristen Saban, the daughter of legendary Alabama head coach Nick Saban, is more interested in another thing that Ryan Williams was wearing during that ad: his blazer.
“Lemme borrow that blazer @ryanwms1 💎,” said Kristen Saban.
As seen in the ad, Williams was wearing a jewel-studded blazer before finally changing into his football gear, though he was still wearing those headphones. His NIL is worth $2.7 million, which meant the deal was very lucrative for him.
Williams is considered an elite wide receiver, as he was selected to be a freshman All-American last season. He also earned All SEC coaches first-team honors during that year after getting 865 receiving yards and scoring eight touchdowns for the Crimson Tide.
He and the rest of the Crimson Tide will begin the new 2025 season on Week 0 as they take on Aug. 30, taking on the Florida State Seminoles.

Alabama WR Ryan Williams Not Only College Football Star Getting Beats By Dre NIL Deal
However, it is not just Alabama getting some NIL deals with the headphone brand, but several other schools as well, with these collaborations also including some up and coming football stars from various other schools. These college football stars with an NIL with Beats By Dre, including Ryan Williams, are now called the “Beats Elite.”
These “Beats Elite” members are a who’s who of college football, and they include Ohio State safety Caleb Downs, Michigan freshman quarterback Bryce Underwood, Georgia running back Nate Frazier, Texas linebacker Colin Simmons, Oregon quarterback Dante Moore, Florida quarterback DJ Lagway, Oklahoma quarterback John Mateer and South Carolina quarterback LaNorris Sellers.
“Established in 2023, each Beats Elite class is carefully selected for leadership, character, and a commitment to excellence—both on and off the field,” a press release by the brand read.
This is now the third year that the headphone brand has run its NIL deal with the various NCAA schools, with Ohio State safety Caleb Downs being their first person to be featured in the NIL collaboration twice, as he was part of last year’s “Beats Elite” class as well.
Related:
Alabama WR Ryan Williams Celebrates Forbes Feature With Powerful 6-Word Tribute to Mom
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