The NFL confirmed that Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show next year. The game is set for Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California. The news arrives as fans continue to ask for more U.S. dates on his tour.
Bad Bunny skipped American cities for his upcoming run, making the Super Bowl performance his only major U.S. appearance on the calendar. That has only added to the anticipation around the show, as many see it as a rare chance to catch him live on American soil.
Leading up to the reveal, speculation about the headliner was heavy. Taylor Swift was the most talked-about name, especially with her connection to the NFL through her relationship with Travis Kelce.
Reports indicated she was considered for the slot, but negotiations never materialized into a deal. While Bad Bunny is one of the most popular artists in the world today, not all NFL fans are happy with the $50 million-worth star (as per Celebrity Net Worth) headlining the halftime show. His performance is expected to showcase Puerto Rican pride on one of the world’s biggest stages.
“I thought he wasn’t performing in the USA? Is the Super Bowl in Puerto Rico?” a fan wrote.
I thought he wasn’t performing in the USA? Is the Super Bowl in Puerto Rico?
— TrendingM0fo (@TM0fo) September 29, 2025
“AGAIN WHAT NO MY EARS NO,” a fan wrote.“Y’all better start practicing your Spanish now, subtitles not included,” another commented.
“So basically… Super Bowl 2026 is now a Bad Bunny concert with a football pre-show,” another fan celebrated the announcement.
“This literally makes no sense because we’re not even gonna know what he’s saying. We’re gonna need a live English translator,” a fan expressed concern related to the language barrier.
“WE ARE SO READY,” another mocked the announcement.
WE ARE SO READY pic.twitter.com/y99Vt54owZ
— Mogumogu (@mogutweet) September 29, 2025
Bad Bunny Excited for His Super Bowl Halftime Performance
Performing at the Super Bowl is one of the biggest opportunities an artist can get. It helps the artist reach a bigger audience who might not have heard of them before. For Bad Bunny, it’s more than just the stage, it’s also about representing his culture.
“What I’m feeling goes beyond myself,” Bad Bunny said in a press release. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history.”
“Go and tell your grandmother that we will be the Super Bowl halftime show,” he added.
Senior vice president of Global Event Production for the NFL, Jon Barker, stated that Bad Bunny represents a cultural vibrancy at a global scale that has defined modern-day music.
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