Puerto Rican singer and songwriter Benito Martínez, better known by his stage name of Bad Bunny, has been announced as the headline act of the halftime show for Super Bowl LX this upcoming February. The announcement was made through Bad Bunny’s Instagram account, in collaboration with several key corporate accounts like Sunday Night Football on NBC, the NFL, and Apple Music (With Apple being the current sponsor of the Halftime Show).
A short video showed the Grammy Award winner sitting on a football goal post, while being on a beach that looks to be inspired by his native Puerto Rico. The announcement was set to the tune of one of his earliest hits, 2019’s single “Calladita”.
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Super Bowl LX will be held at Levi Stadium in San Francisco, California, on Sunday, February 8th, 2026. This will be Bad Bunny’s second appearance at a Halftime Show, having made a short appearance at 2020’s Super Bowl LIV at Hard Rock Stadium in Miami, which was headlined by Colombian singer Shakira and Puerto Rican American star Jennifer López.
Bad Bunny’s musical success has translated into financial success. According to Forbes, the musician made $88 million in 2022. There is no newer data about his income, but his net worth is estimated to be around $50 million.
Who’s Bad Bunny?
Bad Bunny is a Puerto Rican singer and songwriter who’s credited with bringing reggaeton and Latin trap into the mainstream worldwide. He’s a 31-year-old born in Vega Baja, Puerto Rico. He first came to international fame in 2019 and has remained the staple of Latin music through the 2020s.
In 2019, he first appeared in the top five most-streamed artists on Spotify. Through 2020 and 2022, he consistently held the top position in the rankings, beating the likes of Taylor Swift, Drake, The Weekend, and fellow reggaetonero J Balvin. While in 2023 and 2024, pop star Taylor Swift claimed the top spot, Bad Bunny remained highly relevant by holding the second and third positions, respectively.
His most recent studio album, 2025’s “Debí Tirar Más Fotos,” was highly critically acclaimed.
Through his career, he has won three Grammy Awards, eleven Latin Grammy Awards, eight Billboard Music Awards, and thirteen Lo Nuestro Awards.
Where Is Bad Bunny From?
Bad Bunny is a native of Puerto Rico, an unincorporated US Territory in the Caribbean Sea. All citizens of Puerto Rico are, by definition, American citizens and hold American passports. However, they cannot vote in US presidential elections unless they reside in a US state and are registered to vote there. A resident commissioner represents the territory in the US House of Representatives, but this individual is unable to vote on any legislation.
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