Michigan quarterback Bryce Underwood was the No. 1-ranked recruit in the 2025 class. As a result, there is a lot of hype around him to be the next big star in college football. Since he is such a well-known recruit, Underwood has received several deals, which have resulted in him earning an NIL value of $3 million, according to On3.
One of the latest deals the Michigan QB signed is with the car giant, Chevrolet. On Saturday, Underwood posted a video on his Instagram story from a video shoot at a Chevrolet lot. In the video, Underwood makes reference to being the No. 1-ranked recruit in the nation.
“It’s fun being number one,” Bryce Underwood said.
Bryce Underwood committed to the Michigan Wolverines last season after a controversial recruiting period. He initially committed to join head coach Brian Kelly and the LSU Tigers. However, reports started to come out in the fall that Underwood was considering Michigan.
It was then confirmed in November that the 17-year-old had flipped his commitment and would join the Wolverines to start his college career.
While it is not unheard of for a No. 1-ranked recruit to flip his recruitment, it was certainly a big deal. As a result, Underwood will be under an even bigger microscope in his freshman season.
Bryce Underwood Promises a Big Change for Michigan Football
Part of the reason Bryce Underwood has been able to get so many NIL deals is because of his performances on the football field. However, brands are also attracted to him because of his outspoken personality and confidence.
In an interview with Sam Webb of the Michigan Insider in June, Underwood spoke about his confidence heading into next season and ability to bring a big change to Michigan football.
“Honestly, it’s going to be a big difference, a big change from what everybody has seen from Michigan football… ever… come August 30th,” Underwood said.
Underwood also spoke about the growth process and how spring training helped him get comfortable with college football.
“I’d say the speed of my game and also my (comfort),” Underwood said. “I went in a little nervous, of course, because it’s my first step ever being in college. But then it was just like, ‘hold on, this is just football. Relax. Calm down. You’ve been doing this for 10, going on 11 years now.”
The Wolverines will start their season on Aug. 30 against New Mexico.
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