In a delightful twist of fan engagement, NC State’s new men’s basketball coach, Will Wade, has taken to personally calling season ticket holders to encourage renewals for the 2025-26 season. However, his earnest outreach has led to unexpected hilarity, with some Wolfpack fans mistaking the calls for pranks.
The skepticism echoes a recent viral moment in the sports world, drawing parallels to a prank call incident involving NFL draft prospect Shedeur Sanders, leaving NC State supporters both amused and cautiously optimistic about their new coach’s hands-on approach.

Fans Mistake Will Wade Season-Ticket Holder Calls as Prank
Will Wade, hired by NC State in March 2025 after a successful stint at McNeese and a controversial exit from LSU in 2022, is working to win over the Wolfpack faithful.
His direct calls, intended to build rapport, have instead sparked disbelief among fans, many of whom initially thought they were being pranked. “No, seriously, it’s me!” In a video shared by The Field of 68, Wade is heard saying as he tries to convince a fan of his identity.
Will Wade is calling NC State season ticket holders but they think they’re getting prank called 😂
“No, seriously, it’s me!” pic.twitter.com/bW8W9euw1A
— The Field of 68 (@TheFieldOf68) April 30, 2025
The fan’s hesitation mirrors a broader trend of skepticism in sports, reminiscent of the recent NFL Draft incident where Colorado QB Shedeur Sanders’ private number was leaked, leading to a prank call that became viral.
NC State fans, some referencing Sanders’ ordeal, have taken to social media with quips like, “Bros recruiting the ticket holders,” as they marvel at Wade’s unconventional strategy.
This approach is a calculated move to rebuild trust with a fan base eager for success after years of inconsistency under former coach Kevin Keatts. His personal touch highlights a commitment to fostering a passionate community around NC State basketball, even if it means enduring a few laughs along the way.
Will Wade’s Redemption Arc Takes Center Court
Beyond the humor, Wade’s actions signal a deeper intent to redefine his legacy in college basketball.
After the LSU scandal, where he faced allegations of recruiting violations, Wade has bounced back, first at McNeese and now at NC State.
“I am beyond excited and honored to lead the Wolfpack basketball program,” Wade said in a statement upon his hiring, emphasizing the program’s “rich tradition” and “passionate fan base.”
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His calls are more than a gimmick—they’re a bridge to reconnect with fans ready to rally behind a coach willing to go the extra mile.
Ultimately, Will Wade’s prank-like calls have become a fan engagement masterclass, blending humor with heartfelt dedication.
As NC State gears up for the 2025-26 season, Wade’s efforts are laying the groundwork for a revitalized Wolfpack program, proving that in basketball, as in life, a little persistence—and a good laugh—can go a long way.
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