With Name, Image, and Likeness (NIL) deals, college basketball’s landscape has shifted dramatically. Top players now earn millions through endorsements and sponsorships. This season, alongside veterans, there are many freshmen who are getting some of the highest deals in the sport. Here’s a look at the 10 men’s college basketball players with the highest NIL valuations for 2024-25.
Who Are the Top 10 Men’s CBB Players With the Highest NIL Valuations in 2024-2025?
1) Cooper Flagg, Duke | $4.8 Million
The 18-year-old Duke freshman forward, projected as the 2025 NBA Draft’s top pick, averages 16.3 points and 8.6 rebounds per game. His NIL portfolio includes big names like New Balance, Chipotle, and Powerade. Flagg is expected to be the first overall pick this season, according to the analysts, making his marketability rise through the roof.
2) JT Toppin, Texas Tech | $2.8 Million
JT Toppin, a sophomore forward, burst onto the scene at New Mexico before transferring to Texas Tech. Last season, he averaged 12.4 points and 9.1 rebounds, earning Mountain West Freshman of the Year honors. His NIL deals span apparel brands and local businesses in Lubbock.
3) Yaxel Lendeborg, Michigan | $2.3 Million
Yaxel Lendeborg, a senior forward, transferred to Michigan after starring at UAB, where he averaged 13.8 points and 10.6 rebounds. His defensive skills and rebounding made him a star. Lendeborg’s NIL contracts include sports drink brands and regional car dealerships.
4) Donovan Dent, UCLA | $2 Million
Donovan Dent, a junior guard, anchors UCLA’s backcourt. He averaged 14.1 points and 5.4 assists last season. His display of playmaking skill won the attention of many recruiters as well as executives. Dent’s NIL earnings come from tech companies and sneaker endorsements.
5) Jayden Quaintance, Kentucky | $2 Million
Jayden Quaintance, a freshman center, brings rare athleticism to Kentucky. At 6’9”, he’s a rim-protecting force with offensive upside. Though early in his career, Quaintance has secured deals with apparel giants and gaming brands. His potential as a lottery pick fuels his marketability.
6) Braden Smith, Purdue | $1.9 Million
Braden Smith, a junior guard, is Purdue’s engine. He posted 14.5 points and 8.6 assists per game this season, nearly notching a triple-double in the opener. Smith’s NIL portfolio features national fast-food chains and sports equipment brands.
7) Maxime Raynaud, Stanford | $1.8 Million
Maxime Raynaud, a senior center, dominates for Stanford. Last season, he averaged 15.5 points and 9.6 rebounds, earning All-Pac-12 honors. Raynaud’s NIL deals include fitness brands and Silicon Valley startups. His international background played a big role in attracting diverse sponsors.
8) Oscar Cluff, Purdue | $1.7 Million
Oscar Cluff, a senior forward, transferred to Purdue after a strong run at Washington State. He averaged 13.7 points and 8.8 rebounds last year. Cluff’s NIL agreements involve energy drinks and Midwest-based retailers.
9) PJ Haggerty, Memphis | $1.7 Million
PJ Haggerty, a sophomore guard, lights up scoreboards for Memphis. He averaged 22.1 points per game this season, excelling in tough non-conference matchups. Haggerty’s NIL deals include sneaker companies and streaming platforms.
10) Bryce Hopkins, St. John’s | $1.7 Million
Bryce Hopkins, a senior forward, is St. John’s centerpiece. After averaging 15.5 points and 8.6 rebounds at Providence, he joined the Red Storm.
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Hopkins’ NIL contracts feature sportswear brands and New York-based businesses. He uses his East Coast roots to lock in high-value partnerships.
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