Texas Tech has broken the bank by securing the return of the Big 12 Player Of The Year, JT Toppin, who is expected to make around $ 4 million in NIL deals next season—an investment that underscores the program’s commitment to building a reliable source championship team.
How did he get there, and what does this mean for him and college basketball?
Texas Tech Shells Out Huge NIL Deal For Big 12 Player of The Year JT Toppin
Last season, forward JT Toppin averaged 18.2 points, 9.4 rebounds, and 1.2 assists per game, so it was unsurprisingly a huge mission for Texas Tech to lock him down and keep him in Lubbock.
JT TOPPIN SAID RUN IT BACK 😤
The Red Raiders will have their All-American forward back next season 🙌 pic.twitter.com/8pEgccay4z
— NCAA March Madness (@MarchMadnessMBB) April 9, 2025
This season, he also led the Red Raiders to the Elite Eight appearance against the Florida Gators in the NCAA Tournament. He dropped 20 points, 11 rebounds, and one assist in the game. He is the reigning Big 12 Player of the Year.
According to the On3 announcement on X, “JT Toppin will make around $4M in NIL at Texas Tech next season.”
This announcement came after he decided to return for the 2025-26 season. This impressive figure shows how valuable Toppin is to Texas Tech.
In addition, the figure underscores the massive influence of NIL on college sports. This deal makes Toppin one of the highest-earning college athletes in the NIL Era. Texas Tech is undoubtedly committed to the basketball program, and the results will be impressive.
Texas Tech’s deep pockets have raised questions about the source of these funds. According to several sources, alumni contributions have played a significant role in the program’s funding. Corporate sponsorship and brand deals have also been another important source of NIL funding for Texas Tech.
With such an impressive investment, which will see Toppin earn about $4M next season, many fans expect to see better results and performance for the team. The players will be motivated to give their all, knowing they stand to earn such amounts for representing the team.
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The return of JT Toppin, the Big 12 player of the year for the current season, is good news for the fans and the program. He would be the difference-maker, and the program’s future looks bright. While questions will continue to be raised about NIL’s impact on college sports, Texas Tech has made the best decision for the team.
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