The NCAA March Madness tournament is college basketball fans’ most exciting time of year. From the First Round to the Sweet 16 to the Final Four, the tournament has been the home to some legendary matchups and even more legendary moments.
The Final Four is often when the best of the best meet-ups in the tournament and could usually put on the best games outside of the NCAA National Championship game. So, with all of this known, what is the most expensive Final Four ticket ever sold?
What is the Most Expensive Men’s Final Four Ticket Ever Sold?
The most expensive Final Four ticket ever sold came to us on the women’s side. In 2024, when Caitlin Clark and the Iowa Hawkeyes punched their ticket to Cleveland, the price of tickets skyrocketed. Many knew the star Clark would become and wanted to see her in what could have been her final college basketball action. What was the most expensive men’s Final Four ticket ever sold?
The most expensive Final Four ticket ever sold came in 2022 when the Duke Blue Devils met the UNC Tar Heels in a massive rivalry game. With all the history that Duke and UNC have together, this is the first time we’ve ever seen the two North Carolina teams battle in an NCAA tournament.
“Matchups often drive the level of ticket demand for the Final Four,” Chris Leyden, SeatGeek’s director of consumer strategy, said via email back before the 2022 dream game.
“This year has everything a fan could want: the biggest rivalry in the sport playing for the first time in the tournament, one of the all-time greats potentially coaching his final game, and four of the most successful teams in the sport’s history. It is the type of setup that not only attracts fans of the teams playing but also draws in even the most casual of college basketball fans.”
UNC and Duke have met more than 250 times since 1920, but never once during the most prestigious tournament of the year for college basketball fans, March Madness. Adding this to the retirement of Coach K, Mike Krzyzewski, was a recipe for success in ticket prices skyrocketing.
KEEP READING: Top 5 Men’s College Basketball Players in the 2025 Final Four
The Final Four is always a legendary time in March Madness, and this year looks no different. This year, we will see all the No. 1 seeds do battle as Duke battles the Houston Cougars and the Florida Gators battle the Auburn Tigers to see what the National Championship will be. One thing we know is both of these games will deliver.
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