Kim Kardashian recently inked a multi-billion dollar deal with American sportswear giant Nike for her brand Skims. Following the announcement, Kiyan Anthony’s mom, La La Anthony, reacted to the news on her social media pages.
La La Anthony Shouts Out Kim Kardashian
La La and the American media personality have been good friends for a while, with the former even modeling for the brand.
The Hollywood actress shared a post of the Skims and Nike collabo on her Instagram story, with the caption: “proud of you bestie.”
This is not the first time La La has shown love for Kardashian’s brand. She was also present when the former wife of Kanye West opened her flagship store in New York last year. Anthony has also modeled a neutral-colored SKIMS bralette and thong for one of the brand’s shoots.
However, the Skims and Nike partnership will focus not on underwear but on fitness training gear, including accessories. Speaking in a statement, Kardashian said the new partnership with Nike is women’s inclusivity.
“Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” SKIMS co-founder Kardashian said in the statement.
“This partnership is the culmination of that shared vision.”
La La Anthony Shows Support for Kiyan Anthony
It is not just the Skims brand that La La is showing support for. The Hollywood socialite is also fully behind her son’s clothing line “One Way.”
Kiyan Anthony launched his brand in February as he is already focusing on building other interests outside of basketball.
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La La was present when the Syracuse commit launched the brand in New York, showing full support for her son.
The brand also recently launched “SWAG IS MY SERENITY,” which is its latest collection.
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The new merch dropped on Jan. 16 at 3 p.m. ET, with 75 pieces sent out for shipping in the first three days of release. The shirt is a black tee which has “SWAG IS MY SERENITY” on the front and a shiny design on the sleeves.
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