In a recent viral campaign that blended generational legacy with luxury, NBA legend Carmelo Anthony and his son Kiyan Anthony shared a message of style, success, and staying grounded over a game of pool. The father-son duo teamed up to promote the high-end jewelry brand David Yurman, whose estimated net worth sits at $400 million.
Kiyan Anthony, Carmelo Promote David Yurman Jewelry in New Ad
The promotional video features the NBA legend and his rising-star son wearing pieces from David Yurman’s Curb Chain links collection, known as one of the most elevated expressions of the brand’s craftsmanship.
The moment, though polished and styled, wasn’t without humor. As Carmelo tried to teach his son pool, Kiyan took a playful jab at his dad, questioning his skills outside of basketball.
Carmelo, who made his name as a Syracuse star and 10-time NBA All-Star, is now stepping into his next role: mentor and brand mogul. As his son rises through the national basketball ranks, currently ranked No. 35 in ESPN’s 2025 class, Carmelo continues to guide him with wisdom shaped by experience.
Founded in 1980 by David and Sybil Yurman, the eponymous David Yurman brand has become synonymous with American luxury. David Yurman, who learned welding as a teenager and once hitchhiked across the U.S., turned his creative vision into a global empire.
Today, the brand is valued at $400 million, and collaborations with high-profile figures like the Anthonys are taking it to new heights. The Curb Chain links, which Carmelo sports in the campaign, symbolize strength and elegance, qualities that also mirror his legacy on and off the court.
Meanwhile, Kiyan Anthony, who attends Long Island Lutheran High School, is part of a rising generation of basketball prospects. With the spotlight already on him thanks to his father’s legacy, Kiyan is proving he’s carving out his own path.
Alongside other recruits like Luke Fennell and Aaron Womack, Syracuse’s 2025 recruiting class is shaping up to be one of the most talked-about in recent memory.
WATCH: Syracuse Commit Kiyan Anthony Shows Off in Front of NBA Scouts
The collaboration between the Anthonys and David Yurman isn’t just about jewelry; it’s about branding, mentorship, and cross-generational success. With over $400 million in business value behind them and millions more in future potential, Carmelo and Kiyan are showing how sports, fashion, and legacy can intersect seamlessly.
And while Kiyan may joke about beating his dad at pool, one thing is clear: together, they’re playing the long game.
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