Revenue is now a significant part of the college sports landscape because it is how schools can recruit and build their brands. However, the current revenue-share model could potentially open the door for NCAA violations.
Could the Revenue-Share Model Actually Lead to Cheating?
Insider Jeff Goodman, one of college basketball’s best reporters, recently discussed how the current revenue-share model could encourage certain schools to cheat.
“The new rev-share model is absolutely going to encourage cheating again. Especially if some of the third-party deals aren’t cleared by the NCAA.”
The new rev-share model is absolutely going to encourage cheating again.
Especially if some of the third-party deals aren’t cleared by the NCAA.
It’ll result in lawsuits and cheating. https://t.co/ubxh62JMu2
— Jeff Goodman (@GoodmanHoops) March 26, 2025
Goodman’s response came after fellow insider Ross Dellenger broke the news that mid-major schools can out-spend bigger programs.
Could you imagine a school like Saint Mary’s or Gonzaga being able to outbid bigger schools like USC or Oregon for certain players?
That is why some teams may decide to break NCAA law and try to make deals on the side.
Schools Have To Believe in What They Are Selling
Instead of trying to make under-the-table agreements and secret financial deals on the side with players, programs need to truly believe in what they are selling. Yes, this new era of college basketball and college sports as a whole means that money is going to be a huge recruiting tool.
However, programs could also utilize their brand to entice recruits. For example, if St. John’s is worried about losing a player to UConn because it lacks the money, it should not freak out.
After Rick Pitino and the Red Storm’s recent season, players will want to come play there. Plus, they play in the heart of arguably the greatest city in the world. Programs must remember that the old ways of recruiting and selling still work well today.
KEEP READING: “Where Does It End?” – From Big Bucks Boosters to Private Pennies, the Human Cost of NIL
Sell recruits on what you have already built and help inspire them to come and make it even better.
The same could be said for college football programs, college hockey programs, and all kinds of other collegiate and professional leagues looking to add more players.
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