Bill Self, the head coach of the Kansas basketball team, has significantly impacted the sport. He has served as the leader of the Jayhawks for more than two decades since joining the program in 2003. Since then, the team has seen great success, including two national titles, four Final Fours, 16 regular-season conference titles, and much more.
His unwavering commitment to perfection has led to significant success for the program and earned him one of the most significant deals in college basketball history.
Bill Self’s Salary & Contract in 2025
As of 2024, Bill Self earns $10.6 million per year. On Nov. 8, 2023, he signed a five-year, $53 million extension to stay in Kansas. However, after accounting for incentives and additional remuneration, his annual earnings from the university approach $11 million.
This landmark deal secures Self’s continued leadership of the Jayhawks, with provisions for renegotiation following next season.
Beyond his hefty basic income, Self’s contract includes performance-based bonuses. He earns $50,000 for each NCAA tournament appearance by his team while making it to the Sweet 16 will result in a $100,000 incentive.
If Kansas has a premier season and reaches the Final Four, he will earn an additional $150,000, while if his team wins the national championship, he’ll earn an extravagant $200,000 bonus.
Base Salary: $500,000 annually
Professional Services: The first year’s cost is $4.27 million, which includes public appearances and promotional activities.
NIL Usage: Starts at $2.43 million to compensate for the university’s use of Self’s brand
Bill Self’s Net Worth
As of 2024, Bill Self’s net worth is around $30 million. His standing as a top-paid NCAA coach is widely recognized. This substantial fortune arises mostly from his coaching career, which has been marked by consistent achievement and successful contract negotiations.
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In 2023, Bill signed an extension with Kansas that, at the time of signing, was considered to be the most lucrative collegiate basketball contract ever. This ground-breaking agreement shows tremendous appreciation and gratitude for his coaching abilities.
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