Matthew Golden, an outstanding wide receiver who transferred from Houston to Texas, has rapidly emerged as a key figure in college, earning serious NIL deals. His remarkable on-field performance and marketability have drawn the attention of numerous brands and collectives.

How Much Is Matthew Golden’s NIL Worth?
Matthew Golden signed a ground-breaking NIL contract with the Texas Longhorns Collective in January 2025, allegedly worth more than $5 million over multiple years. This agreement includes endorsements, brand collaborations, and public appearances, marking it as the largest NIL deal ever signed by a Longhorn athlete.
As of March 2025, Matthew Golden had signed several NIL deals. His first NIL agreement was with Rockwood Alliances Inc., a Houston, Texas-based construction company. He also collaborated with Vanguard Volkswagen, Pop Up Birthday, We Are Blood, ArcAustin, and the Salvation Army of Austin.
As of April 2025, On3’s NIL Valuation estimates Golden’s annual NIL value at $306,000. It’s worth noting that this valuation reflects his current market potential and might overlook all aspects of his recent multi-million dollar contract with the Texas Longhorns Collective.
Matthew Golden’s Net Worth
While specific figures are not publicly available, Matthew Golden’s net worth has significantly increased by his NIL revenues and sponsorship deals. His multimillion-dollar contract with the Texas Longhorns Collective and other sponsorships place him among the highest earners in university athletics.
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His strong on-field performances further boost golden’s marketability. In 2024, he led the Texas squad with 58 receptions for 987 yards and nine touchdowns. Furthermore, his contributions to special teams and steady performance have solidified his status as a key asset on and off the field.
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