South Carolina’s LaNorris Sellers recently partnered with Collegiate Legends to launch his custom action figure. It serves as one of the more interesting NIL deals this season.
LaNorris Sellers Gets Own Custom Action Figure
South Carolina Gamecocks quarterback Sellers enters the upcoming college football season as one of the premier passers in the sport. It was announced Thursday that he’ll also have one of the more attention-grabbing NIL deals in the sport.
“South Carolina QB LaNorris Sellers has debuted a custom action figure through an NIL deal with Collegiate Legends,” On3 NIL wrote Thursday on X. “Sellers has a $3.7 million On3 NIL Valuation.”
Sellers’ statuette wears the Gamecocks’ garnet No. 16 jersey and white pants. It has interchangeable hands, including some pointing, some with closed fists, and others holding a football. The figure, On3’s Nick Schultz said, “is available exclusively at Gamecock Traditions both in-store and online. It is now available for pre-order, priced at $99.99.” Sellers is also gifting some of the figures to local children as part of his plans to give back.
“This is more than just a toy — it’s a celebration of Gamecock greatness,” Collegiate Legends president Holly Tanory said in a statement.
“LaNorris Sellers represents the future of South Carolina football, and we’re honored to capture his rising legacy in this collectible. Partnering with Gamecock Traditions allows us to connect with one of the most passionate fan bases in college sports and deliver something truly meaningful for collectors, young fans, and alumni alike.”
Sellers passed for 2,534 yards and 18 touchdowns last season. He also went for 674 yards and seven touchdowns on the ground. He becomes the latest Collegiate Legends custom action figure model, as they did for Alabama’s Jaylen Mbakwe and Malachi Moore last go-round.
“The figurine is unique, and with the posable features, it’s very cool,” Gamecock Traditions founder Scott Satterfield said. “We’re particularly fond of the Heisman pose it can do!”
NFL Draft analyst Steve Muench believes that, with a good campaign, Sellers could prove to NFL teams why he should be taken in the 2026 NFL Draft.
KEEP READING: CFB Analyst Questions South Carolina’s Portal Strategy at WR and Its Impact on QB LaNorris Sellers’ 2025 Breakout Potential
“Listen, he’s gotta get more consistent,” Muench said Thursday on “The McShay Show.” “It’s gonna be a big year for him. … I called him Superman (after his game against Missouri). When you see him at his best, he’s unstoppable. I mean, he’s a great runner when he takes off, has a strong arm, is built well, can handle the physical beating he’s gonna take at quarterback and shake off some sacks, and moves around really well.”
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