Fans had some wild reactions after Bill Belichick’s company, TCE Rights Management LLC, in which his girlfriend Jordon Hudson is actively involved, filed a trademark for the term “gold digger.” The intention behind using the controversial term is to create a line of jewelry and keychains, according to Darren Rovell.
According to Rovell, Belichick’s company has filed for trademarks, including “Chapel Bill,” “Belestrator,” “Trail of Salty Tears,” “No Days Off,” and “The Belichick Way.”
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After Bleacher Report shared the news on Instagram, fans shared their reactions in reference to Kanye West’s 2005 hit “Gold Digger.” One fan wrote:
“Kanye already has a whole song about it; they can’t trademark it,” one fan noted.
“Does this mean that every time Kanye West’s critically acclaimed R&B masterpiece titled “Gold Digger” gets played, he owes UNC some cheddar?” Another questioned.
Seeing the alleged influence Jordon Hudson has over Bill Belichick, one fan had some advice:
“Fellas, get right with yourselves, find your partner, and lock them down for as long as you can. Otherwise you’ll go out sad like Bill Belichick and Shannon Sharpe when you’re hitting 60. 😂”
Here are some more reactions on the same line:
“Kanye West enters the chat…” one fan said.
“How does someone not already own that 😂” another commented.
“This is better than Travis and Taylor in my opinion,” one fan added.
Jordon Hudson is the CEO of Bill Belichick’s TCE company
TCE Rights Management LLC is a Massachusetts-based company owned by North Carolina football coach Bill Belichick. It is reportedly managed by Jordon Hudson, who claims to be the CEO in her LinkedIn profile.
Hudson also holds managerial positions in multiple associated entities, including Chapel Bill LLC (multi-platform media projects), All BB Team LLC (merchandising and production) and Coach Show LLC (video podcast production firm). Her email signature says that she is the COO of “Belichick Productions.”
Moreover, Hudson works on media and marketing projects related to Belichick. Sources suggest that it was her demands for co-producer/editorial control that led HBO/NFL Films to pull the plug on the Hard Knocks documentary, covering Belichick’s first season in college with the Tar Heels.
According to The New York Post, she leveraged her influence as Belichick’s booker and “forced her way” into a Dunkin’ Super Bowl ad.
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