After an up-and-down 2024 season with the Liberty Flames, quarterback Kaidon Salter is now headed to Colorado to lead the Buffaloes next season. Once a highly sought-after prospect, Salter originally committed to Tennessee in 2020, turning down offers from several top programs.
However, his time in Knoxville was short-lived, as he transferred to Liberty in 2021 after just a short time with the Volunteers. Now, he’s looking to make a statement under head coach Deion Sanders in Boulder. But has he truly maximized his brand value while he’s made waves on the field? Let’s take a look at Salter’s NIL valuation.
How Much Is Kaidon Salter’s NIL Worth?
The dual-threat quarterback made an immediate impact in his collegiate debut in 2021, throwing a touchdown pass in his first appearance and showing flashes of his potential as a freshman.
In 2024, he put up solid numbers, completing 147 passes for 1,886 yards, 15 touchdowns, and six interceptions. With a fresh start at Colorado, Salter is expected to compete for the starting job.
With QB Shedeur Sanders heading to the 2025 NFL Draft, Coach Prime moved quickly to strengthen Colorado’s quarterback depth. He secured five-star recruit Julian “Ju Ju” Lewis for the 2025 class but also wanted an experienced signal-caller on the roster.
So, the Buffaloes turned to Salter, bringing him through the college football transfer portal.
According to On3, Salter’s NIL valuation is currently projected at $592,000. However, the specifics of his endorsement deals remain largely under wraps, as many NIL agreements aren’t publicly disclosed.
It’s also important to note that NIL valuations don’t necessarily reflect the number of deals a player has secured. Instead, they represent a player’s estimated market value at a given moment.
Despite a so-so 2024 season, Salter’s NIL valuation has surged by $95,000 since last year, which is a testament to his growing marketability. With just one year of eligibility left, his stock could climb even higher as he steps into the spotlight under the mentorship of Prime Time at Colorado.
Kaidon Salter’s Net Worth
If Salter secures the starting QB role for the Buffaloes, his net worth is bound to skyrocket. While some believe Lewis could challenge him for the job, Sanders may favor experience over raw talent when making his final decision.
Salter led Liberty to an undefeated season in 2023 and racked up 4,000 all-purpose yards. Even though his 2024 campaign was underwhelming, his track record keeps him in prime position to become Colorado’s next starting quarterback.
If Salter lands the starting job, it will boost his on-field reputation and elevate his brand image. His current net worth is $592,000, but a strong season with the Buffaloes could send that figure soaring.
KEEP READING: Colorado Fans Gush Over Kaidon Salter’s Arm Talent
In August, Salter also secured an NIL partnership with Edifier Global, a company specializing in noise-canceling headphones, further solidifying his marketability.
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The headphone company’s social media post was captioned, “Feel the Game, Hear the Thrill: Passion for Football. Passion for Sound.”
The former Flames QB showcased his NIL partnership in style, sporting sleek black headphones while posing with a football in hand for a photoshoot. In his senior year, more NIL deals could surface and further improve his NIL valuation.
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