Jordon Hudson, the 24-year-old girlfriend of NFL legend Bill Belichick, reportedly crashed the set of a commercial shoot that involves the former New England Patriots coach. According to journalist Pablo Torre, she not only made an unexpected appearance but also attempted to insert herself into the production, leaving the crew speechless with her actions.

Bill Belichick’s 24-Year-Old Girlfriend Jordon Hudson Tried Filming Her Ad
The incident, detailed on Torre’s podcast “Pablo Torre Finds Out,” occurred during the summer of 2024 while filming a commercial for Underdog Fantasy. She was not part of the original script in any way, but returned to the set dressed in a yellow polka-dot bikini and a sun hat, insisting on being included in the commercial.
According to many sources, her goal was to launch her relationship with Belichick to the public, a move that caught everyone off guard.
Based on accounts from multiple witnesses, including freelance contractors, Torre’s report described the scene as “highly unusual.” Hudson reportedly left the set momentarily, only to return in her beach attire, pitching herself for a role that had not been discussed beforehand.
The idea behind her proposed addition to the commercial was her lounging by the pool, attempting to get Belichick’s attention. Despite the actual commercial shooting having already been completed, the crew, feeling the pressure due to Belichick’s stature and the significant investment in the project, filmed her scenes. However, it was later revealed that the camera might not have been on, suggesting the footage was never intended to be used.
Bill Belichick’s girlfriend crashed the set of his commercial, sources tell @PabloTorre, and tried to make her own ad:
“She left set, came back — and she was wearing a yellow polka-dot bikini … The premise of the ad, according to my sources, was Jordon Hudson by the pool —… pic.twitter.com/Nh0yQkmdFe
— Pablo Torre Finds Out (@pablofindsout) May 9, 2025
Also, earlier in 2025, despite not having a scripted role, she appeared in Belichick’s Dunkin’ Donuts Super Bowl commercial. Reports suggest she “forced her way in,” but Belichick saw it as an opportunity for her to get paid.
Her actions extend beyond commercial shoots; she reportedly demanded to be listed as an executive producer for a now-scrapped Hard Knocks series featuring North Carolina football, where Belichick serves as a consultant.
Hudson’s insistence on reviewing “dailies” and her directive to NFL Films executives to “treat her with respect” or risk losing access to Belichick’s intellectual property have raised eyebrows about her influence over his professional engagements.
KEEP READING: Was Bill Belichick’s Girlfriend Jordon Hudson Really Banned From North Carolina’s Football Facilities?
Belichick, one of the greatest coaches in the history of the NFL, is well-established, with six Super Bowl championships and a reputation for tactical genius. However, these recent events have introduced a new narrative that questions the boundaries between his personal and professional life. Whether intentional or not, the joyful exploration of his relationship with Hudson has shifted some focus from his football achievements to his personal choices.
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