The UCLA Bruins’ mascot has seen a remarkable evolution since the establishment of the school in 1919. UCLA’s mascots have evolved throughout time, from a modest stray dog to the renowned Joe and Josephine Bruin, reflecting the institution’s rich history and vibrant energy.
UCLA Bruins Mascot History: How Joe & Josie Became Icons
This journey illustrates not just the school’s evolving identity, but also its enduring spirit and traditions. Let’s look at the history of the Bruins’ famous insignia and how it became an integral part of UCLA pride.
UCLA became the Southern Branch of the University of California in 1919, and the university selected a stray dog named Rags as its unofficial mascot. Rags became a popular figure among students and faculty, representing the new school’s collaborative attitude.
However, as UCLA attempted to define its identity, the need for a more reflective sign became evident.
UCLA initially used the nickname “Cubs,” which corresponded to UC Berkeley’s “Golden Bears.” Students would carry teddy bears trimmed with blue and gold ribbons to show their school pride. In 1924, to project a more intimidating image, the institution changed its name to the “Grizzlies.”
However, this transition was short-lived due to a naming controversy with the University of Montana’s Grizzlies. To resolve the dispute and join the Pacific Coast Conference, UCLA took the name “Bruins” in 1926, which was kindly offered by UC Berkeley.
Throughout the 1930s, UCLA featured live bear mascots at sporting events to enhance the game-day excitement. The university first introduced Little Joe Bruin, a Himalayan bear cub, in 1950, followed by Josephine Bruin in 1961.
However, the challenges of sustaining live animals necessitated their move to more suited environments. By 1963, UCLA had switched to costumed mascots, introducing the beloved characters Joe and Josie Bruin, who continue to motivate fans today.
Modern Makeovers: Keeping Joe Bruin Fresh
Joe Bruin has had various redesigns throughout the years to remain current and relevant to the UCLA community. A comprehensive makeover was undertaken in 1996 to project a more modern and combative image that reflected the university’s evolving attitude.
This revamp was part of a larger effort to unify UCLA’s brand and maximize merchandise appeal.
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Charles “Mike” Dennis, who wore the original Joe Bruin outfit in 1963, eventually became a renowned UCLA professor. Dennis’ transition from assembling crowds as Joe Bruin to instructing students shows the enduring bond between the mascot and the campus community.
The evolution of UCLA’s mascots reflects the university’s expansion and the ever-changing landscape of collegiate esteem. From Rags to Joe and Josie Bruin, these icons have built a sense of community and pride that still exists on campus.
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