Mike Lombardi has always been known as someone who preaches discipline. He built a reputation as an executive who likes order and accountability. That makes his presence around North Carolina football notable, especially with Bill Belichick now leading the program.
Belichick’s arrival at UNC was a massive story. A legendary NFL coach taking over a college program is not something that happens often. His methods, his staff, and his results should have been the center of attention. Yet the biggest conversation around him continues to involve his personal life.
Bill Belichick’s relationship with Jordon Hudson has drawn headlines since it became public. The age gap, the constant appearances, and her visible presence at games make it hard for the focus to stay on football. Media stories highlight her outfits and reactions more than the team’s progress.
That narrative peaked during the recent game against UCF. Hudson was seen sharing an intimate moment with Belichick before kickoff. UNC was dominated and lost 34-9. As the final whistle blew, attention again shifted away from the scoreboard.
The optics of that moment did not sit well with everyone. Jon Gruden took it a step further, pointing fingers directly at Mike Lombardi. Gruden suggested that Lombardi, who has often been quick to criticize others, should explain why he has not applied the same scrutiny here.
“I’ve never seen anything like that. Mike Lombardi works for North Carolina. I’ve heard him criticize me several times. I’m sure he’ll produce a TikTok today explaining exactly what was going on,” Gruden said on Wake Up Barstool.
Jon Gruden on Jordon Hudson being on the UNC sideline: “I’ve never seen anything like that. Mike Lombardi works for North Carolina. I’ve heard him criticize me several times. I’m sure he’ll produce a TikTok today explaining exactly what was going on” pic.twitter.com/s68dX8hIrI
— Awful Announcing (@awfulannouncing) September 22, 2025
Greg Olsen Shared His Opinion on Bill Belichick’s moment with Jordon Hudson
The Bill Belichick-Jordon Hudson situation has been surprising for many. Belichick has lost to two good teams so far, making fans conclude that he isn’t taking the job seriously.
As per Greg Olsen, there are a lot of things happening in college football today that are beyond people’s understanding. Olsen believes that Belichick doesn’t care what people think about him, and he’ll continue to do what he likes.
“He’s going to do his thing and have whoever he wants on the sideline,” Olsen said. “He obviously values her opinion in a lot of areas. As for me, I don’t really care if a coach’s wife, girlfriend, or kids are on the sideline before, during, or after a game. To each their own.”
What’s important is winning games. So far, Belichick’s UNC has only won two games and lost as many, which makes him a target in the media.
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