Athletic ability is just half the story in today’s college football universe. Players are creating brands, landing endorsement contracts, and profiting from their success more than ever before.
Stanford’s Elic Ayomanor, one of the nation’s most dynamic wide receivers, is an emerging star on the field and in the NIL market. With his jaw-dropping performances and increased national attention, it’s natural to ask, How much money is Elic Ayomanor making?
How Much Is Elic Ayomanor’s NIL Worth?
Through April 2025, Elic Ayomanor’s actual NIL value hasn’t been explicitly made available by top platforms such as On3 or Opendorse.
Yet, given his breakout at Stanford and his mounting list of endorsement contracts, it’s reasonable to say Ayomanor is rapidly becoming an in-demand player.
In December 2023, Ayomanor signed with Lifetime Cardinal, a Stanford NIL collective that is committed to assisting athletes in commercializing their individual brands.
He also signed with the Peel Panthers Talent Showcase and the Top Hat Bingo Association — prominent signings that speak to his marketability both within the United States and his homeland of Canada.
Ayomanor’s play on the field is a strong catalyst for his marketability. In October of 2023, he burst with 13 receptions, 294 yards, and three touchdowns in Stanford’s double-overtime victory over Colorado, breaking the school record for single-game receiving yards.
His heroic effort pushed him into national prominence and culminated in him being awarded the esteemed Jon Cornish Trophy for the best Canadian player in NCAA football.
“Elic’s game that evening versus Colorado was legend stuff,” Stanford head coach Troy Taylor said. “He’s not only an incredible player; he’s an incredible individual with the work ethic to seize opportunity on and off the field.”
Adding to his brand, Ayomanor’s official Stanford merchandise — jerseys to hoodies — can be found online, providing fans an opportunity to support the standout wideout.
Though the precise dollar value isn’t known, industry insiders feel that with his performance level, Ayomanor’s NIL earnings currently probably range from $50,000 to $100,000 a year, with significant potential for increase as the 2025 NFL Draft nears.
Elic Ayomanor’s Net Worth
Though Elic Ayomanor’s net value remains in the embryonic stage — understandably, of course, as he is an amateur athlete, after all — there’s no doubt his worth is going up quickly.
Along with NIL revenue, Ayomanor’s worth as a prospective NFL player has never been greater. During the 2025 NFL Scouting Combine, he ran a blazing 4.44-second 40-yard dash. With that, he recorded a 38.5-inch vertical jump and had a 10-foot, 7-inch broad jump, which ranked among the best wide receiver performances.
NFL scouts have been paying attention. Ayomanor is now predicted to be a mid-round pick, with some draft pundits hailing him as the kind of player who might slide into the back end of the second round if he keeps impressing in workout sessions and interviews.
His combination of size (6-foot-2, 210 pounds), speed, and sharp route-running makes him a perfect candidate for contemporary pro offenses.
Off the pitch, Ayomanor is also committed to his future away from football. A computer science student at Stanford, he divides demanding academics and his football life — a very unusual combination, attractive to potential sponsors seeking marketable, well-rounded players.
For Ayomanor, the NIL universe isn’t all about glitzy deals; it’s about establishing a long-term brand that can extend to his NFL career and even beyond. His Canadian heritage also provides extra endorsement avenues north of the border, providing him with a distinctive dual-market appeal.
Elic Ayomanor is simply doing what every contemporary college player wishes they could: dominating on the field while constructing a business outside of it. While precise figures for his NIL contracts and net worth are not publicly known, it’s apparent that Ayomanor has already established a profitable niche for himself at Stanford.
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With the NFL Draft looming and additional endorsements likely headed his way, the Medicine Hat native’s financial future is as bright as his football future. Watch out for Ayomanor — he’s just beginning.
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