Drew Allar, the highly talented quarterback at Penn State, has become a household name. He gained the moniker for his on-field performance and impressive NIL (Name, Image, and Likeness) deals. At just 20 years old, Allar is already raking in millions from sponsorships, positioning himself as one of the most marketable athletes in college sports.
How Much Is Drew Allar’s NIL Deal Worth at Penn State?
Since the NCAA changed its rules in 2021, college athletes like Allar have been able to profit from their name, image, and likeness. Allar, a highly sought-after player since joining Penn State as a five-star recruit, has capitalized on this opportunity.
On3 estimates that Allar’s NIL deals are valued at approximately $1.9 million. He’s partnered with some of the biggest brands, including EA Sports, Frosted Flakes, Bose, Urban Outfitters, and Kiwiclo.
These sponsorships have allowed Allar to earn a significant income while still playing college football. He also demonstrated generosity through his deals, including gifting Bose headphones to Penn State’s offensive line, further showing his leadership on and off the field. His partnership with Frosted Flakes also involved a $30,000 donation to Pennsylvania middle schools.
The NIL ruling has transformed how college athletes are compensated. Before 2021, college athletes were not allowed to profit from their fame, but the new rules have created lucrative opportunities for top performers like Allar.
Athletes are now able to sign sponsorships with major brands while still in college, and the money they can make is significant. According to ESPN, the top 100 college athletes can make up to $583,000.
For Allar, the NIL deals represent more than just earnings. They help increase his profile in the sports world and beyond, positioning him as one of college football’s rising stars. His partnership with top brands has also made him one of the most recognizable athletes in the country.
Drew Allar’s Decision To Stay at Penn State
Despite his strong NFL potential, Allar chose to stay at Penn State for a third year, giving himself more time to refine his skills before entering the professional football scene. This decision has provided him with the platform to continue building his brand through NIL deals and showcasing his abilities on the field.
By staying in college, Allar can focus on developing his game and preparing for a future in the NFL, all while taking advantage of his lucrative NIL opportunities. As one of the top quarterbacks in his class, he has the potential to enter the NFL with a strong financial base, which would be rare for someone his age.
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The new NIL landscape has radically changed the way athletes approach their college careers. For Allar, his NIL deals have provided financial freedom and increased public visibility.
Whether it’s through endorsement deals or social media, Allar has managed to use his talent and image to his advantage. His involvement with major brands demonstrates how much influence college athletes can have, even before they become pros.
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