![Florida Gators quarterback DJ Lagway (2) looks on during spring football practice at Heavener Football Complex at the University of Florida in Gainesville, FL on Thursday, March 6, 2025. [Matt Pendleton/Gainesville Sun]](https://collegefootballnetwork.com/wp-content/uploads/2025/05/DJ-Lagways-3700000-NIL-Glow-Up-Florida-QB-Poses-with-Orange-And-Blue-Lamborghinis-1920x1280.jpg "DJ Lagway’s $3,700,000 NIL Glow-Up: Florida QB Poses With Orange and Blue Lamborghinis")
Florida quarterback DJ Lagway is setting a new benchmark for college athletes in the NIL era, balancing elite on-field potential with rising brand appeal. As the 2025 season approaches, Lagway’s NIL valuation has soared to $3.7 million (as per On3), ranking him among the most lucrative names in college athletics.
His rapidly expanding endorsement profile mirrors his growing national spotlight. For the first time in years, Florida enters the preseason with a spot in several way-too-early top 25 rankings, signaling renewed optimism in Gainesville. Now he is turning heads with his brand new Lamborghinis.
DJ Lagway’s Lamborghini Life — Florida QB’s $3.7M NIL Valuation Sets Him Apart
Lagway continues to redefine what it means to be a college athlete in 2025. With a current NIL valuation of $3.7 million, per On3, the Florida quarterback has carved out a brand that matches his rising profile on the field.
Recently, Lagway drew attention on Instagram after posing in front of orange and blue Lamborghinis at a Lamborghini Orlando event.
“Would you choose the orange or the blue Lamborghini? 🐊” he asked in the post, thanking the dealership for hosting him and his family and acknowledging the fans who attended.
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The flashy NIL appearance came just before the Gators reconvene for summer workouts. It also announced a new partnership with Lamborghini Orlando, adding to Lagway’s endorsement portfolio, including major brands like Leaf Trading Cards, EA Sports, Gatorade, Nintendo, and Epic Games. The event gained even more traction after teammates chimed in on his post, echoing the excitement.
Lagway’s impact isn’t limited to the showroom floor. He became Florida’s starting quarterback midway through his freshman season and quickly changed the team’s trajectory. The Gators went 6-1 in games he started, finishing the season 8-5 overall. Lagway ended the year with 1,915 passing yards, 12 touchdowns, nine interceptions, and 101 rushing yards.
A former five-star recruit, Lagway enters his sophomore campaign as the full-time starter. He’ll lead a high-powered offense that includes standout receivers Tre Wilson, J. Michael Sturdivant, Aidan Mizell, Dallas Wilson, and a strong backfield duo in Jadan Baugh and Ja’Kobi Jackson.
KEEP READING: Florida Football Legend Tim Tebow Joins DJ Lagway for EA Sports College Football 26 Star-Studded Cover Shoot
Florida opens the season Aug. 30 against Long Island University at The Swamp. With Lagway under center, the Gators are trending upward, and opponents are taking notice.
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