DJ Lagway is not simply just Florida’s next big quarterback; he’s also a rising NIL star. With a startling $3.8 million valuation, he is among the highest-paid college athletes. From gaming behemoths to sports sponsors, here’s how Lagway is landing big deals and redefining the impact of NIL in college football.
DJ Lagway’s NIL Worth Revealed – How Florida’s Star QB Stacks Up
In the rapidly evolving world of collegiate athletics, NIL deals have become crucial in influencing athletes’ careers and financial trajectories. Lagway is a perfect example of this, having secured massive endorsements that highlight his marketability and on-field skills.
The Florida QB confirmed a remarkable NIL contract with gaming behemoths Nintendo and Epic Games back in January 2025.
A partnership with Nintendo and Epic Games suggests Lagway has the potential to become one of the sport’s top brand-name players.
With the latest signings, Nintendo and Epic Games are targeting the next generation of football and video game lovers.
Earlier in his college career, Lagway signed a multi-year endorsement deal with Pepsi Co., especially to promote Gatorade. This collaboration shows his athletic skills and ties him with a brand associated with his sports performance.
As of February 2025, Lagway’s On3 NIL valuation is $3.8 million. This rating places him among the top collegiate athletes, placing fourth in college football NIL valuations and seventh overall on the On3 NIL 100.
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The University of Florida has been a hub for lucrative NIL deals, particularly for its quarterbacks. Lagway’s predecessor, Graham Mertz, signed a significant NIL arrangement with Red Bull in February 2025.
The implementation of NIL policies has transformed college athletics, allowing athletes to monetize their brands. Lagway’s exciting endorsements show this change, highlighting how athletes can harness their performance and public image to generate substantial revenue.
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