We love the way Deion Sanders silences his critics. He stepped into the Buffaloes’ coaching role when the team was going through one of the worst periods in its history. He took charge and made his presence felt across the entire program.
The program values him more than anyone else in the organization—whether it’s the GM, mentors, or PR team, they all now turn to Coach Prime as the solution to every problem. When he stepped in as head coach, critics were quick to question him, but now, those voices have completely gone silent because he transformed the landscape in his own way.
However, Sanders usually doesn’t go hard on his critics, but this time, he didn’t hesitate to flex his multi-million-dollar empire, proving just how unstoppable his brand has become.
Deion Sanders Shuts Down Doubters After Selling Out Every Brand in Sight
Let’s discuss some of Sanders’ achievements in reviving the Colorado Buffaloes first. Due to the Coach Prime effect, their online store sales surged by over 2,500%.
Speaking of their social media following, it literally exploded, with Instagram impressions jumping from 21.4 million to 449.4 million in just one year.
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While the Buffaloes are winning off the field, Coach Prime is also winning in business. In a recent Instagram post, he proudly listed the brands he’s helped sell out.
He wrote, “We’ve sold out @blenders shades, @blkandbold coffee, @redcon energy drinks, protein products, @boostmobile phones, @californiaalmonds, @nike CoachPrime Apparel, @cubuffsfootball stadium & others… and there’s more to come. @abugarcia_fishing Rods & Reels coming soon & more with @tubi on its way. God is amazing! #CoachPrime.”
His brand deals and endorsements are now worth an estimated $60 million. His partnership with Nike, especially the Coach Prime apparel line, has been a huge hit. Items sell out within minutes.
For example, the latest Nike Air Diamond Turf Proto ’92 “Atlanta Falcons” shoes sold out in just 10 minutes. Additionally, his limited-edition Boost Mobile phone has gained traction, further solidifying his influence beyond football.
KEEP READING: Browns 5th Round Pick Shedeur Sanders Celebrates Deal With Custom $500,000 Rolls-Royce
And this is just the beginning. With a $54 million contract that runs through 2029, Sanders will stay with the program for at least four more years. So don’t be shocked if that $60 million empire soon climbs to $100 million. After all, Coach Prime is just getting started.
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