The Deion Sanders effect is bringing the Colorado Buffaloes back into the spotlight. You can’t deny that Sanders’ popularity as head coach is fueling this excitement. The results speak for themselves, as the Buffaloes sold out all their season tickets this season.
Now, you could argue that Coach Prime has become a bigger brand than the program itself. The Buffaloes hadn’t sold out all their season tickets since 1996 — until Sanders took over. He’s not one to downplay his faith, and he wasted no time giving credit to Jesus for this continued success.
Colorado Buffaloes Sell Season Tickets Out Under Deion Sanders’ Reign
For the third year in a row, the Buffaloes have sold out their season tickets. It’s another big win under Sanders, who has completely changed the energy around the program. Once struggling for attention, Colorado is now the center of everyone’s focus, with Coach Prime leading the way.
Sanders reacted to the news with a simple but powerful three-word response on X: “Thank U JESUS!” This is the first time since 1996 that the Buffaloes have sold out every ticket. That year, Colorado was fresh off a 10-2 season and a big Cotton Bowl win over Oregon.
Thank U JESUS! pic.twitter.com/Q4CrlPogcq
— COACH PRIME (@DeionSanders) May 31, 2025
Along the way, the Buffaloes’ head coach has also built an empire now valued at $60 million. The program shows no signs of slowing down, and it feels like everything is working to make Sanders’ empire worth $100 million.
The buzz around the team is different now. National networks are watching. Recruits are listening. And for the first time in years, Colorado football is a topic on every sports show, not just in passing, but with real weight behind it.
We all know his journey wasn’t smooth at the start. When Sanders became head coach, Colorado was coming off a rough 1-11 season. The team had lost hope and struggled to stay relevant. But Sanders turned things around quickly, bringing in top-tier recruits to grab national attention.
By 2024, Colorado posted a 9-4 record and earned a spot in the Alamo Bowl. They also secured a top-25 recruiting class, proving that top talent still wants to play for Sanders.
READ MORE: From Shades to Stadiums: Deion Sanders Trolls Doubters After Selling Out Every Brand in Sight
However, this season presents new challenges for the head coach, as he’ll be without his two sons and star cornerback Travis Hunter. Their move to the NFL left a big void in the roster.
Still, fans are all in. Selling out the stadium again shows the faith they have in Sanders and his new group. With all the changes, it’ll be interesting to see how the revamped roster performs this season.
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