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    ‘They Told Me To Stay in My Lane’: $60M Worth Deion Sanders Teases Exciting Project After Months of Health Battles

    Deion Sanders has been taking some time off from work for a while now, ever since Shedeur Sanders’ NFL Draft chaos when he slid down from the first round to the fifth, eventually being chosen by the Cleveland Browns as the 144th overall pick.

    The whole event left a lasting effect on Coach Prime’s health. He was reported to be battling an unspecified illness that contributed to him losing close to 14 pounds.

    After two months of rest at his Texas home, Deion Sanders made his first comeback at the 2025 Big 12 Media Days and is now expected to be back in Boulder after his short Tampa visit to see son Shilo.

    $60M worth Deion (as per Celebrity Net Worth) is not only making a comeback on the field but he has also given fans something to get excited over with a cryptic post on Instagram, teasing an upcoming project.

    In the montage video of Deion’s several clips, he is heard saying, “I always visualized Prime before Time. Maybe every detail matters.”

    He also left a bold remark in the captions and wrote, “They told me to stay in my lane. I built my own highway. What’s coming? You’ll see.”

    The video comes with a link to his website that says “www.DeionSanders21.com”, when the fans click on the site, they see a pop-up asking them to sign up, followed by a message that says:

    “YOU’RE IN. Thanks for signing up for early access. You’ll be the first to know when we go live — and that means first dibs on the drop!”

     

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    A post shared by @COACHPRIME (@deionsanders)

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    Deion Sanders’ Son Shilo Wins Heart During Latest Challenge

    Before posting the teaser to the site, Deion Sanders also gave his sons an exciting challenge in collaboration with KFC. All three of his sons, Deion Jr., Shilo and Shedeur had to sell 250 pieces of chicken, whoever sells them the fastest wins.

    During Shilo’s side of the challenge, he met with with a worker named Connie Knight, which is also the name of Coach Prime’s mother.

    Shilo paid her $250, so that she could go home and rest in a heartwarming gesture, saying that Deion didn’t want his mom working. Hence, he didn’t want the woman working there that day as well.

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