Deion Sanders loves his two NFL sons, Shedeur Sanders and Shilo Sanders, but his first son holds a special place in his heart and that is none other than Well Off Media founder Deion Sanders Jr. He has even previously called his first son “MVP of Everything.”
Sanders Jr., also known as Bucky, covers behind the scenes of everything related to the Colorado program, where $60 million worth Coach Prime (via Celebrity Net Worth) works as the head coach. While his YouTube channel is filled with glimpses and moments from the football program, on Friday, he shared a vlog, where he disclosed a special gift he received from his dad.
Deion Jr. proudly unboxed the first-ever “Prime Box,” a luxury package put together by his father, featuring custom apparel and merchandise tied to the Sanders legacy.
“Coach Prime sent me the box,” Bucky said in the video (17:00). “As you can see, this box is actually very luxurious. It’s loud. I mess with it. You look good, you feel good. If you feel good, you play good. If you play good, they pay good, bro.”
Deion Jr. further went on to reveal the contents of the Prime Box. It includes Prime-branded essentials, drawers, socks and a sleek bag that Deion Jr. joked he could use as a “little cash bag.”
“Greatness starts at the foundation,” Bucky said. “Yes, sir. DeionSanders21.com. Look what we got. I can actually just use this bag itself as a little cash bag. Yes, sir. That’s the Prime drawers. They come in the Prime drawers. Yes, sir. It’s a beautiful thing. These look like husky sizes right here, but I was about to say that. It is what it is. No, they sent me the big size. It is what it is, I get it. And then the Prime socks. These are hard, you see that? They got the Prime at the top and the bottom.”
Deion Jr. liked the packaging in which the above-mentioned Prime Box came. He added in the video:
“It’s a beautiful thing. I appreciate you, Coach Prime, aka Dad. I appreciate you, Miss Constance, Sam, everybody, Jagger, everyone working on this. That’s the team behind all of this. I appreciate y’all, man. It means a lot.”
Also Read: After Beating Cancer, Deion Sanders Urges Fans to Own Their Health Through New Partnership
Deion Sanders Once Called Deion Sanders Jr. “MVP of Everything”
Deion Sanders has always appreciated the work his son, Deion Sanders Jr., does behind the scenes that often goes unnoticed. Thus, it was Deion’s gesture to appreciate the work Bucky is doing to bring visibility to the Colorado program and to his “Prime” brand, also.
Last season, while addressing reporters in a press conference, the Pro Football Hall of Famer spoke highly of his son, Deion Jr.
“I’m proud of Junior. Lucky he doesn’t have a uniform on, and I’m so darn proud of him for what he’s doing for us, you know, as a school, in social media,” Deion Sanders said (0:50). “He’s changing the game, so he’s probably the MVP of everything right now. He’s not jealous, not envious. He loves his brothers, and you can see it and hear it in his voice when he’s filming them.”
Deion Sanders Jr. was with Coach Prime throughout this summer as he underwent bladder removal surgery and replaced it with a new constructed one. While Deion didn’t tell his NFL kids, he had his first son with him during this entire procedure and rehabilitation.
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