The Sanders family is always in the spotlight, and it doesn’t look like they’re stepping out anytime soon. Shedeur Sanders is heading to the NFL, and all cameras are on him.
Meanwhile, his father, Deion Sanders, just signed a lucrative $54 million contract extension, making him one of the highest-paid coaches in the nation. But it doesn’t stop there—Coach Prime’s eldest son, Deion Sanders Jr, recently stirred up a storm by commenting on a post about his dad’s big paycheck.

Deion Sanders Jr Reacts to Dad’s $54M Contract News
On March 28, MLFootball shared on X a breakdown of Coach Prime’s salary in the next five years —$20 per minute, $1,232 per hour, $29,589 per day, $207,692 per week, and a cool $900,000 per month. And well, Deion Jr couldn’t resist chiming in; he reposted it playfully, demanding his cut.
I know my dawg gone show me some love.. he wouldn’t just keep this all for himself https://t.co/5TJPCUAgIl
— Deion Sanders Jr (@DeionSandersJr) March 29, 2025
What started as light-hearted dad-son banter quickly turned into a storm. One comment, “Go take pictures of somebody and live in the shadows,” caught Deion Jr’s attention, and he hit back with a 5-second clip, “Bro, you still broke. Don’t change much. You still broke; I am still rich.”
Though not as front-and-center as his football-playing siblings, Deion Jr has made a name for himself. As the mastermind of Well Off Media, he is the driving force behind Colorado Buffaloes’ surging online fame.
His behind-the-scenes vlogs and eye-catching creative content have turned the Buffaloes into a social media sensation, sparking conversations far beyond their on-field victories. In his way, he’s redefining what it means to be part of the Sanders dynasty.
KEEP READING: Deion Sanders’ $50M Net Worth Set To Soar Faster at Colorado Than in His Entire NFL Career
So, will Coach Prime slide Deion Jr his requested cut from that $54 million stash? It might be a yes or no. Either way, Deion Jr’s next move might be negotiating a family royalty clause—it’s all about keeping it in the family, right?
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