Dan Lanning earned his contract and salary with the Oregon Ducks thanks to his work with Georgia, but he’s elevated his worth even more during his early career in Eugene. The Ducks head coach wanted to bring Oregon back to being a national contender and spurned the opportunity to replace Nick Saban at Alabama, so let’s look at the contract that will let him do so.
Dan Lanning Salary and Contract in 2024
Nike money, as they call it, landed Dan Lanning in Eugene with a six-year contract and a base salary of $4.6 million in his first year — a total of $29.1 million. After a 10-3 season that also yielded the ninth-best recruiting class of 2023, Oregon went to work by extending his contract through 2028.
The Ducks increased Lanning’s salary all the way up to $7 million in the 2023 offseason, along with a yearly pay increase of $200,000 until 2028. His buyout also jumped to $20 million for the duration of the contract, and the new deal is fully guaranteed. As a result, he’ll earn $7.2 million for the 2024 college football season.
There are ways for Dan Lanning to increase his salary every year, thanks to incentives. From academics to on-field success, Lanning has some solid ways to rake in extra cash. Those incentives can be found below:
- Win national championship: $500,000
- CFP National Championship Game appearance: $500,000
- CFP Semi-Final appearance: $250,000
- CFP Bowl (non semi-final): $150,000
- Win Pac-12 Championship Game: $150,000
- Bowl game after winning 7 games: $100,000
- 9 regular season wins: $100,000
- 10 regular season wins: $200,000
- 11 regular season wins: $200,000
- 12 regular season wins: $200,000
- 13 regular season wins (only when 13-game regular season applies): $200,000
- APR or 985 or greater: $100,000
- Pac-12 Coach of the Year: $25,000
- AP or Walter Camp National Coach of the Year: $50,000
In Lanning’s first year, he notched a few of these incentives, and in 2023, he followed up by adding a few extra pennies to his base salary. However, he came short of the Pac-12 title and College Playoff appearance incentives.
Lanning’s Net Worth
When we discuss coaching contracts, everyone’s interested mostly in the monetary compensation. Some also see the other potential perks that don’t directly involve the money. Oregon, as everyone knows, is Nike U. The incentives this school provides, thanks to Phil Knight’s company, are an underrated perk.
Lanning’s not one to break out a rare pair of Oregon Ducks PEs while he’s coaching, but he understands the value of recruiting. Nike’s partnership with the Ducks seeds players and coaches with multiple pairs of the latest and greatest apparel.
From Michael Jordan to LeBron James, Lanning has access to some of the most sought-after shoes on the market, and sneakerheads envy that he gets them by default. If he keeps all of the shoes he gets, he’ll have a good stockpile of sneakers that could help bring in some extra money when he’s not in Eugene anymore. After opting to remain with the Ducks instead of take the job in Tuscaloosa, it appears that won’t be anytime soon.