Colorado HC Deion Sanders recently shared an emotional message and video on his Instagram about his son, Deion Bucky Sanders Jr.’s newest song, which depicted the family’s recent struggles.
The song was released after Colorado QB Shedeur Sanders’ draft stock plummeted in the 2025 NFL Draft. Sanders eventually went to the Cleveland Browns in the fifth round after originally being projected as a first-round pick.
Coach Prime Shares Son Deion Jr.’s Emotional Song About Family
In his most recent song, Deion Sanders Jr. pays a heartfelt tribute to his brothers, Shilo and Shedeur, after their struggles in the 2025 NFL Draft. He offers the song as a warning to the NFL world about the mistake they made.
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“Anybody who goes against my brothers, they all fall down. Anybody who goes against my sisters, they all fall down. Anybody who goes against my family, they all fall down,” Sanders sang in the post.
The video accompanying the song offered clips from all over the weekend of the 2025 NFL Draft, including clips from Shedeur’s streams and clips from Green Bay, Wisconsin, throughout the week.
In the clips, there were multiple iconic moments from the Draft weekend involving the Sanders family, including Shedeur walking next to his father, addressing not getting drafted in the first round, and also Shilo Sanders signing as an undrafted free agent with Tampa Bay.
“You’ve got to listen to the LYRICS of my son @DeionSandersJr’s song,” Prime wrote on Instagram. “It made me shed tears. #CoachPrime #Sanders #Family#CoachPrime.”
Deion Sanders’s eldest son, Deion Jr., paved the way for his brothers’ football journeys. A former SMU wide receiver, Sanders ultimately decided to hang up his cleats after three seasons.
Following his football career, ‘Bucky’ decided to go on and pursue a career in media and content creation, revealing the difficulties he faced despite having his father’s outrageous wealth on the ‘Reach The People’ podcast.
KEEP READING: Deion Sanders Made a Bold Move With Colorado’s O-Line—But Will It Finally Work This Time?
“My mom deserves to do different things. My mom wants to go to Egypt to see the pyramids. I can’t help but do that,” Sanders said. “My mom needs help paying the bills ’cause now she’s broke because she’s helped me out too much. I done [sic] used her mortgage money, and I can’t do s*** about it. My sister needs help, I can’t do s*** about it.”
Despite his struggles, Sanders has built a successful career. His ‘Well Off Media’ YouTube account has over 500,000 subscribers. He also works with Colorado’s Social Media team, an effort that his father credits significantly.
“It helps with recruiting because everyone watches it. These kids with NIL, they want to start their own brands, too, because the more you’re seen… that puts more money in the athletes’ pockets, which a lot of them are worried about today.” Coach Prime explained, detailing how his son’s work with Colorado is shaping careers and NIL Deals.
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