This week Deion Sanders announced a new series of sneakers with Nike, commemorating his stint with the Atlanta Falcons in the 1990s. The shoes, which read “Primetime’ on them, have the same color scheme as the NFL franchise.
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The announcement was made by Coach Prime through a post on his Instagram account. Fans were excited to hear about the collaboration, and they made their feelings known on the comment section of the publication:
“Definitely need these 💪🏾,” said a fan.
“Yes suuuuuuuuhhh 🔥🔥🔥🔥,” another fan praised the collab.
“The only Falcons jersey that I will ever own is a Deion Sanders. And maybe Vick,” said a rival fan.
Some fans of the Dallas Cowboys seem to want Deion Sanders-themed merchandise from his period with the franchise and posted – “Coach Prime! We need some cowboys color ways for the DTs!!”
“When these drop,” was a common question among fans.
Others fans sent their best wishes to the star coach:
“Hurry back soon to Colorado!!!!”
The collaboration shows the continued ability of the star coach to market himself, which has greatly contributed to his $60 million net worth, as per Celebrity Net Worth.
Deion Sanders in the middle of rehabilitation ahead of the 2025 season
Throughout June, Deion Sanders has mostly been away from Boulder due to an unspecified health issue. Recent updates point to the coach improving over the last few days, although the nature of the health issue remains unknown, as per USA Today.
The first public signs that something was off with Sanders’s health came on June 8, when the coach had to cancel a speaking engagement. Some speculate that issues with bloodclots have recently resurfaced and might be keeping him from his duties. In 2023, he missed the Pac-12s media day due to issues related to blood clots.
In early June, Deion Sanders Junior gave the following update about his father’s situation.
“He’ll tell y’all soon enough what he going through, what he went through,” he said on June 8, as per the aforementioned publication. “When we get back in Boulder, I don’t know. I’m waiting until my dad leaves. When he leaves, then I’ll go. Until then, I’m gonna sit here with him.”
Most recently, Deion Sanders shared on Instagram that he was continuing his rehabilitation process and that his eldest son has been an irreplaceable support throughout it. The Buffaloes summer football camps have gone ahead without him at the helm in the meantime.
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