Anthony Hill Jr., the Texas Longhorns’ star linebacker, has emerged as a marketable name in college football. As a 2024 Second-Team All-American, his on-field potential with 113 tackles, 8 sacks, and 4 forced fumbles last season has translated into good Name, Image, and Likeness (NIL) deals.
In a scene where Texas athletes have collectively earned millions, Hill’s rising value holds a lot of potential for bagging NIL deals and sponsorships.
How Much Is Anthony Hill Jr.’s NIL Deals’ Value And Net Worth?
Since the NCAA permitted NIL compensation in 2021, Texas has become one of the big whales in the NIL sea. They had athletes amassing more than $15.6 million across 2,980 deals by June 2023. Football has been the dominant sport in these deals alongside men’s basketball.
The Texas One Fund, the university’s primary NIL collective, spent over $11 million in 2023 alone, facilitating deals with brands like Bose and Goat Fuel for Longhorns players.
Anthony Hill benefits a lot from this ecosystem. His NIL valuation, as estimated by On3, stands at $631,000, which is an estimate based on his performance, social media presence, and marketability.
Hill’s 180 career tackles, 13 sacks, and 24.5 tackles for loss across 30 games make him one of the most promising players in his role. He is projected as a first-round pick in the 2026 NFL Draft.
In a recent appearance on The Pivot Podcast alongside teammate Colin Simmons, Hill discussed how NIL deals provide financial freedom, allowing him to approach football like a job. “It gets me excited to work out, run, lift, hit,” Hill said, highlighting how good money fuels his motivation.
Teammates like Kelvin Banks Jr. ($633,000) and Jonathan Brooks ($598,000) have secured high-value deals through Texas One Fund partnerships. Hill’s $631,000 valuation likely underestimates his actual earnings, given his status as a top-10 college football player and his role in a program with a rumored $35–40 million roster budget for 2025.
Hill’s deals include endorsements with national brands like Kane Footwear and Vanguard Volkswagen, similar to teammates’ partnerships with Bose or Goat Fuel. His social media engagement, though not quantified here, enhances his value, as brands prioritize players with strong fan connections.
Looking ahead, Hill’s NIL worth could climb as he enters his junior year. Continued dominance, potential Butkus Award contention, and Texas’ SEC spotlight could push his valuation closer to top earners like Arch Manning ($6.6 million).
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For now, his $631,000 baseline reflects a rising star capitalizing on Texas’ NIL machine while setting the stage for a massive 2025 season.
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