Julian Lewis, the much-hyped quarterback prospect signed for the Colorado Buffaloes, has caught the attention of onlookers once again, but not because of his game on the pitch. A recently circulated picture of Lewis showing himself behind the wheels of a sleek Lamborghini Urus has got people wondering just how good his Name, Image, and Likeness (NIL) deals are.
The $230,000 luxury SUV is a loud symbol of a new age of college athletics, where a brilliant recruit like Lewis can legally cash in on his brand before stepping onto a college field, even for a snap.
How Much is Julian Lewis Earning from His NIL Deal?
Lewis is among the best of what can be termed as marketable young athletes in the country, as is seen from his NIL evaluation. Lewis has become the poster child of the high school athlete, the million-dollar range-NIL-visible-with a worth in the thousands.
His increasingly identifiable future as one of the faces of college football makes him very aspirational for brand partnerships attempting to grasp this generation of fans.
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Big-Name Endorsements
The quarterback already boasts several high-profile endorsement deals, including partnership contracts with athletic apparel and lifestyle brands, trading card companies, and jewellery lines, which have served them and positioned him as a marketing force before he even steps on a college field. His appeal lies in both his on-field talents and a savvy understanding of how to grow and monetise his personal brand.
Lewis also gave a glimpse of what he has in mind concerning future endorsements, mentioning brands such as Nike and Jordan Brand. His vision of aligning with luxurious and performance-driven labels parallels the lavish choice of wheels, the Lamborghini Urus.
A Family First Mentality
There is also the ability for glamour and glitz, but Lewis talked about using part of the NIL money for his family, including getting cars for his father and paying household bills. It was a down-to-earth view that connected with many people because, while he is rapidly becoming one of the most noticed young athletes in the country, his priorities are still close to home.
KEEP READING: ‘What Are We Doing Here?’ — Cam Newton Calls for Stricter NIL Rules in College Football
As he embarks on his college journey, all eyes will be on Lewis as he continues to define the future of NIL on and off the field.
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