Oregon Ducks standout point guard Deja Kelly, a fifth-year senior and notable figure in women’s college basketball, has secured a prominent place among the top NIL deals.
Having spent four years at the University of North Carolina ( UNC), she scored 1858 points, securing her place as the eighth all-time leading scorer. She earned ( ACC) Atlantic Coast Conference honors and led her team, the Tar Heels, to four consecutive NCAA Tournament appearances, including a Sweet Sixteen run in 2022. Here’s a closer look at how much Kelly’s NIL deals are worth.
Deja Kelly’s NIL Deals: Brands and Valuation
Kelly partners with some of the biggest names in the business. According to different sources, she has dealt with the brands gathered: Tommy Hilfiger, Beats by Dre, State Farm, Essential Water, Dunkin, Crocs, and many more.
Kelly’s NIL estimation stands at $262,000 per On3, though Forbes estimated her earning range to be between $236,000 and $326,000. Although Kelly has not publicly released any figures or confirmed the aforementioned ones, her multi-deal cemented her place among the elite college athletes in the NIL space.
Having a large audience gives her marketability a major boost, particularly on TikTok. Her partnerships span different fields, including wellness, technology, fashion, and more, showcasing her broad appeal and versatility.
Athletic, Academics, and NIL Synergy
Kelly’s proceed to Oregon was a calculated move. She joined a program that aspires to rebound from 14 games losing trend in 2023-2024, boosted by her move to Oregon and six other transfers. Oregon’s history of success gives Kelly the stage to shine in her final College season.
Having majored in journalism, the Oregon master’s program in journalism suits her career goal. After her basketball career, she aspires to become a Sports broadcaster.
Kelly’s NIL deal, valued at approximately $262,000, represents her status as a Star in women’s college basketball. Through deals with various brands, she has turned her on-court talent and off-court charisma into an evolving personal brand.
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With the financial boon, NIL has given Kelly room to thrive in other facets of life, support families, and invest in her future. Projected as a late-round pick in the 2025 WNBA Draft, she’s already gearing up for what’s next.
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