When it comes to championship moments, Dawn Staley brings her “A” game both in coaching strategy and sideline style. The South Carolina women’s basketball coach made a statement arrival at Amalie Arena in Tampa today, sporting a head-turning Louis Vuitton outfit ahead of the NCAA title showdown against UConn.
The high-stakes matchup between the No. 1 seed Gamecocks (35-3) and No. 2 seed Huskies (36-3) represents the pinnacle of women’s college basketball with championship glory on the line.
Staley’s pregame runway walk showcased her signature blend of competitive intensity and luxury fashion, reinforcing her status as a coaching icon who does everything with unmistakable flair.

The Championship Look That Matches Dawn Staley’s Coaching Excellence
Staley’s championship game attire featured a sophisticated black Louis Vuitton tracksuit from Pharrell Williams’ collection.
The technical cotton track top showcases a studded and embroidered LV patch on the chest, kangaroo pockets outlined with turquoise studs, and rounded turquoise accents on the sleeves. A jewel-like Monogram Flower zip puller completes the top’s elegant design.
📍 Amalie Arena pic.twitter.com/u4FS0VJvN4
— South Carolina Women’s Basketball (@GamecockWBB) April 6, 2025
The matching track pants continue the pearl-embellished aesthetic, with turquoise studs reflecting the FW24 Show’s dandy Western influence.
Jewel-like Monogram Flower pullers adorn the zipped side pockets, creating a cohesive luxury athletic look that perfectly balances sophistication with Staley’s sporty sensibility.
Today’s championship clash represents a critical moment for both programs. South Carolina seeks to become the first repeat champion in women’s college basketball in over a decade while also looking to erase the memory of their surprising 29 points home defeat to UConn earlier this season.
Staley, a Naismith Coach of the Year recipient whose coaching excellence matches her fashion sense, has transformed South Carolina into a perennial contender. Her sideline style has become nearly as legendary as her coaching acumen, and her distinctive Louis Vuitton looks have become a signature element of championship appearances.
KEEP READING: Recapping Everything Dawn Staley and the Gamecocks Said After Clinching Their Spot in the Title Game
As Staley directs her team on the court today, she aims to secure her fourth NCAA championship and maintain her perfect record in title games. Her consistent excellence in the biggest moments has established her as one of the greatest coaches in women’s basketball history.
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