The NIL era has revolutionized college football, with elite players receiving multimillion-dollar endorsements from leading brands. Arch Manning leads the way with a stunning $6.6 million valuation, followed by emerging players Carson Beck and Jeremiah Smith.
Top 10 NIL Valuations in College Football: Arch Manning Leads the Pack
Here’s a look at the top ten college football players by NIL valuation as of March 2025, coupled with insights on their notable partnerships:
NEW: Texas QB Arch Manning has signed an NIL deal with Red Bull🤘
Manning boasts a $6.6M On3 NIL Valuation👀
(via @redbull) https://t.co/SFpO2NCI9D pic.twitter.com/bftXB7mCJ0
— On3 (@On3sports) January 30, 2025
1) Arch Manning, QB, Texas Longhorns
- NIL Valuation: $6.5 million
- Notable Deals:
Red Bull Partnership: Arch Manning secured a lucrative NIL deal with Red Bull, significantly boosting his valuation to $6.5 million.
Waymo Collaboration: He also appeared in a commercial for driverless Ubers in collaboration with Waymo, alongside his father, Cooper, and grandfather, Archie Manning.
2) Carson Beck, QB, Miami Hurricanes
- NIL Valuation: $4.3 million
- Notable Deals:
Beats by Dre: Carson Beck has secured an endorsement with Beats by Dre, enhancing his marketability.
Chipotle: His partnership with Chipotle reflects his growing influence in the collegiate sports arena.
Morgan & Morgan: Beck’s collaboration with the law firm Morgan & Morgan further solidifies his NIL portfolio.
3) Jeremiah Smith, WR, Ohio State Buckeyes
- NIL Valuation: $4 million
- Notable Deals:
Nintendo and Epic Games: Smith has secured prominent deals with gaming giants Nintendo and Epic Games, reflecting his appeal to younger audiences.
Red Bull: His partnership with Red Bull underscores his dynamic presence on and off the field.
Lululemon and American Eagle Outfitters: Collaborations with these clothing brands highlight his influence in the lifestyle and fashion sectors.
4) DJ Lagway, QB, Florida Gators
- NIL Valuation: $3.8 million
- Notable Deals:
Nintendo and Epic Games: Lagway’s recent endorsements with these gaming industry leaders have significantly boosted his NIL valuation.
Leaf Trading Cards: His inaugural NIL deal with Leaf Trading Cards marked a significant milestone in his collegiate career.
5) LaNorris Sellers, QB, South Carolina Gamecocks
- NIL Valuation: $3.7 million
- Notable Insights: Sellers’ impressive on-field performances have positioned him as a preseason Heisman Trophy contender, enhancing his marketability and attracting potential NIL opportunities.
6) Garrett Nussmeier, QB, LSU Tigers
- NIL Valuation: $3.6 million
- Notable Deals: Nussmeier’s leadership and consistent performance have made him a valuable asset for brands seeking to partner with high-profile college athletes.
7) Cade Klubnik, QB, Clemson Tigers
- NIL Valuation: $3.3 million
- Notable Deals:
Beats by Dre: Klubnik’s endorsement deal with Beats by Dre, established in 2023, showcases his prominence in collegiate sports.
8) Drew Allar, QB, Penn State Nittany Lions
- NIL Valuation: $3.2 million
- Notable Deals:
Bose and EA Sports: Allar’s collaborations with Bose and EA Sports reflect his growing influence in the sports industry.
Frosted Flakes and Urban Outfitters: Partnerships with these brands highlight his appeal beyond the football field.
9) Nico Iamaleava, QB, Tennessee Volunteers
- NIL Valuation: $3.1 million
- Notable Insights: Iamaleava’s charismatic personality and on-field prowess have attracted substantial NIL valuations, positioning him among the top earners in college football.
10) Sam Leavitt, QB, Arizona State Sun Devils
- NIL Valuation: $3 million
- Notable Insights: Leavitt’s remarkable rise from a lightly recruited high school player to a top NIL earner underscores his dedication and market appeal.
For more details, please visit the official On3’s official website.
Also Read: Top 10 Youngest Head Coaches To Win a College Football National Championship.
These valuations account for the athletes’ marketability, performance, and social media influence, demonstrating the evolving nature of college athletics in the NIL era.
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