USC Trojans basketball star JuJu Watkins has rapidly become one of the most marketable athletes in college sports. At just 19, she has already bagged some big-name endorsements that significantly boosted her NIL valuation to one of the highest in women’s basketball.
How Much Is JuJu Watkins’ NIL Worth?
With multiple sponsorship deals and a rising reputation on and off the court, Watkins’ earnings are a reflection of the amazing growth of women’s basketball. As of February 2025, Watkins’ NIL valuation stands at an impressive $576,000, according to reports.
This ranks her as the sixth-highest valued women’s college basketball player. Despite being outside the top five, Watkins is the youngest athlete among the top-ranked players, competing against seniors and juniors like Paige Bueckers and Flau’Jae Johnson.
Watkins’ first reported NIL deal came in October 2022, when she signed with Nike while still in high school. Since then, her endorsement portfolio has expanded significantly. Notable deals include major brands such as State Farm, Funko, Gatorade, NYX Professional Makeup, AT&T, Spotify, and Nike.
JuJu Watkins for Nike 🔥🏆
“You Can’t Win, So Win.” billboards being spotted around LA pic.twitter.com/iJujGeS6Hq
— JustFreshKicks (@JustFreshKicks) February 24, 2025
Her deal with NYX Professional Makeup made her the first college basketball player to collaborate with a beauty brand. In addition to brand endorsements, Watkins has also been linked to the new 3-on-3 women’s basketball league, Unrivaled.
While fellow athletes Bueckers and Johnson signed direct deals with the league, Watkins took a different path and decided to invest in the program instead.
JuJu Watkins’ Net Worth
Considering her NIL valuation, sponsorship deals, and potential off-court ventures, Watkins’ estimated net worth is likely in the range of $750,000 to $1 million. Her contract with Nike was described as one of the most lucrative shoe deals in women’s college basketball, contributing significantly to her earnings.
However, there are no official reports available so far that can confirm her net worth in 2025, so we recommend taking this information with a grain of salt.
KEEP READING: Top Women’s NIL Valuations for 2025
Her most recent high-profile partnership with State Farm further solidifies her financial standing. She joins a roster of elite athletes such as Patrick Mahomes, Travis Kelce, and Caitlin Clark. State Farm not only featured Watkins in their commercials but also made her the face of their documentary, “On the Rise: JuJu Watkins,” which aired on NBC.
With 1.2 million social media followers, Watkins continues to grow her brand, increasing her marketability. As she dominates on the court and expands her business ventures, her NIL valuation and overall net worth are expected to climb in the coming years.
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