Miami Hurricanes guard Hanna Cavinder has built a strong reputation on the basketball court, but that’s not it. She and her sister Haley have established themselves as some of the most marketable college athletes in the NIL era.
Currently, in her last year of collegiate basketball, she is now valued as one of the highest-paid athletes at the collegiate level. How much are the Miami star’s NIL deals worth?
How Much Are Hanna Cavinder’s NIL Deals Worth?
Alongside her twin sister, Haley, she has leveraged her popularity into a thriving business empire. Hanna has secured multiple endorsements and business ventures that have significantly boosted her net worth.
Cavinder’s basketball career began at Gilbert High School in Arizona, where she earned recognition as the state’s 5A Offensive Player of the Year during her senior year.
She began her collegiate career at Fresno State, where she quickly made a name for herself. During her three seasons there, she earned two All-Mountain West (MWC) team selections and was named to the MWC All-Freshman Team. Her ability to consistently deliver strong performances on the court made her a standout player in the conference.
After transferring to Miami for the 2022 season, Cavinder continued her impressive run, earning a spot on the 2023 All-ACC Academic Team. By December 2024, she had played 123 career games and started in 87 of them.
Throughout her collegiate career, she has accumulated more than 1,500 points and over 330 rebounds while maintaining an average of 12.4 points, 2.7 rebounds, and 3.2 assists per game. She recorded 82 double-digit scoring performances and surpassed the 20-point mark 25 times. Additionally, she achieved three double-doubles.
Her success on the court has translated into significant financial gains through NIL opportunities. Ranked as the 42nd-highest-valued college athlete, she has an NIL valuation of $852,000 as of December. This valuation reflects the extensive brand partnerships and business endeavors she has secured, positioning her as a leader in NIL marketing.
Cavinder and her twin sister have capitalized on the NIL era by signing lucrative deals with some of the biggest brands in the industry. Their journey into NIL endorsements began with Boost Mobile, making them among the first student-athletes to sign a high-profile deal.
This milestone set the stage for a wave of additional partnerships, including agreements with Under Armour, Victoria’s Secret PINK, Intuit TurboTax, Raising Cane’s, and Slate Milk. The Slate Milk partnership stands out, as the twins not only serve as ambassadors but have also invested in the company, demonstrating their strategic approach to financial growth.
Their NIL portfolio includes a diverse range of contracts, from short-term social media promotions to long-term sponsorships. Their two-year agreements with Champs Sports and the WWE have expanded their influence into television advertising, live appearances, and public speaking engagements.
By diversifying their partnerships, they have maximized their earnings potential while increasing their brand visibility across different industries.
Hanna Cavinder’s Expanding Business Ventures and Estimated Net Worth
Beyond sponsorship deals, the Cavinders have ventured into their own personal projects. They co-founded Hustle Beauty, a fitness-focused cosmetic brand, and invested in Seoul Juice, a natural hydration company. Additionally, they launched Twogether, a fitness app designed to engage users in structured workout routines.
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By the time they transferred to Miami, their combined NIL valuation had reached $1.7 million, making them some of the highest-paid athletes at the college level. Their partnership with Jake Paul’s Betr company further boosted their earnings, pushing their total net worth to an estimated $4.4 million.
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