Flau’jae Johnson has built an impressive career both on and off the basketball court. The basketballer is known for her dominance in women’s college basketball and her rising success in the music industry. However, apart from fame, she has leveraged her talents into lucrative NIL deals, making her one of the most marketable athletes in the sport.
How Much Is Flau’jae Johnson’s NIL Worth?
Johnson plays as a junior guard for the Tigers in the 2024-25 season. Hailing from Savannah, Georgia, she had an outstanding sophomore year, averaging 14.9 points, 5.5 rebounds, 2.5 assists, 2.1 steals, and 1.0 blocks per game.
These performances earned her a spot on the All-SEC second team. She also recorded nine games with 20 or more points. This also includes key performances during the NCAA Tournament, where she led LSU in scoring with 20.5 points per game and earned a place on the Albany 2 All-Region Team.
Johnson’s NIL valuation has soared over the years, reaching $1.5 million as of January 2025, according to On3.
She has secured endorsement deals with brands such as Unrivaled, JBL Audio, Apple Cash, Bazooka, MVP Miami, Mercedes-Benz of Baton Rouge, Tinder, The Athlete’s Foot, JanSport, The NIL Store, Experian, Intuit TurboTax, Gordon McKernan Injury Attorneys, Powerade, Tampax, Amazon, Uninterrupted, Doritos, Papa John’s, Campus Ink, Raising Cane’s, and LG Electronics.
According to On3, Johnson holds the highest NIL valuation in women’s basketball at $1.2 million. She claims her deals amount to approximately $4.5 million. She has partnered with major brands like Apple Cash, Bazooka, and JBL Audio.
Johnson, alongside LSU gymnast Olivia Dunne, appeared in “The Money Game,” further solidifying her presence in the NIL market.
“While I stay actively involved in understanding this value, I heavily rely on my team of advisors, including my representation, to negotiate deals that reflect my worth accurately. They use a combination of market trends, my performance metrics, and personal brand impact to evaluate opportunities,” Johnson said in a conversation with ON3.
As a freshman, Johnson played a crucial role in LSU’s 2022–23 national championship season. She started all 36 games and was named SEC Freshman of the Year after averaging 11.0 points and 5.9 rebounds per game. She finished the season with 20 double-digit scoring games and three double-doubles.
MORE: Ranking the Women’s College Basketball National Championship Contenders
Before joining LSU, Johnson was a standout at Sprayberry High School. She was ranked No. 26 overall and the No. 6 guard in the nation by ESPN. A four-star recruit, she became LSU’s first McDonald’s All-American and earned spots in the Naismith All-America Team and the Jordan Brand Classic.
That’s where she won MVP honors with a 27-point performance. She set a school record with 1,615 career points and had her No. 4 jersey retired at the Iverson Classic. Her senior year saw her named Georgia Region 6-6A Player of the Year, highlighted by a 47-point game with 12 three-pointers.
Flau’jae Johnson’s NIL Deals
- Unrivaled: Johnson signed with Unrivaled on Dec. 5, 2024. The women’s basketball league promotes top players and creates NIL opportunities that allow them to shine both on and off the court. The organization focuses on innovation and inclusivity within the sport, making it a perfect fit for Johnson’s growing brand.
- JBL Audio: On Aug. 15, 2024, Johnson partnered with JBL Audio, a leading manufacturer of high-quality sound products, including speakers, headphones, and audio systems. JBL has utilized NIL deals to raise brand visibility by collaborating with college athletes.
- Apple Cash: Johnson signed with Apple Cash on May 2, 2024. Apple Cash, a digital payment service, allows users to make transactions through Apple devices. The company has partnered with athletes like Johnson and Hailey Van Lith. These NIL deals highlight how technology and sports continue to intersect.
Apart from her success on the court, Johnson has built a music career. She signed with Roc Nation, a company founded by Jay-Z, and announced her LSU commitment through a music video for her song “All Falls Down.” She has collaborated with Grammy-winning rapper Lil Wayne, further boosting her profile in the entertainment industry.
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