Jeremiah Smith’s impact in his debut season with the Ohio State Buckeyes has been nothing short of extraordinary. His stellar on-field performances, combined with a rapidly growing NIL portfolio, have positioned him as one of the most exciting players in college football.
How Much Is Jeremiah Smith Worth?
Smith has cemented his status as a standout athlete with an impressive NIL valuation of $3.7 million, according to On3. This valuation ranks him as the top-earning player on the Ohio State roster and places him in the #10 spot on the NIL 100 Rankings and #8 in the College Football NIL Rankings.
His financial success is amplified by a substantial social media following, with 454,000 combined followers on platforms such as Instagram, TikTok, and X (formerly Twitter). He has become a magnet for top-tier brands eager to collaborate with the rising star, further solidifying his financial future.
Jeremiah Smith’s NIL Deals
Jeremiah Smith’s endorsement portfolio is a testament to his wide-ranging appeal. Below is a list of the brands he collaborates with.
- Red Bull
- Nintendo
- Lululemon and American Eagle Outfitter
- Ricart Automotive and The Foundation
- Battle Sports
- The 1870 Society
- Epic Games
Red Bull
One of the most significant deals in Smith’s NIL portfolio is his agreement with Red Bull. Signed in September 2024, this deal marked the Ohio State wide receiver as the first-ever college football athlete to partner with the iconic energy drink brand.
Nintendo, Epic Games
Smith’s partnerships with gaming giants Nintendo and Epic Games highlight his resonance with younger, tech-savvy audiences. Announced through his social media channels, these deals align him with two of the most prominent names in the gaming industry.
By promoting popular gaming products and events, Smith has effectively tapped into a new demographic, expanding his influence beyond the football field.
Lululemon, American Eagle Outfitters
Smith’s NIL deals with Lululemon and American Eagle Outfitters showcase his appeal as a cultural and fashion-forward athlete. These partnerships underscore his versatility, connecting him with brands that resonate with college students and young adults. Through these collaborations, Smith has positioned himself as both a sports icon and a relatable figure in the lifestyle space.
Ricart Automotive and The Foundation
Staying true to his Ohio roots, Smith has partnered with local institutions like Ricart Automotive and The Foundation. These endorsements emphasize his role as a community figure while providing additional support for his financial portfolio. By working with brands that resonate locally, Smith has maintained strong ties to his college and the surrounding area.
Jeremiah Smith’s Explosive Freshman Season
On the field, Smith delivered a historic performance in his first year at Ohio State. With 71 receptions, 1,227 yards, and 14 touchdowns, he has set new freshman records for the Buckeyes, surpassing achievements once held by legendary players like Cris Carter.
His standout performances include critical contributions during the College Football Playoff. In games against Tennessee and Oregon, Smith totaled 290 yards and four touchdowns on 13 receptions, proving his ability to perform under pressure.
Understanding the volatile nature of sports, Smith and his family have taken proactive measures to safeguard his financial future.
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According to CBS Sports, Smith has obtained a permanent total disability insurance policy that extends until August 1, 2027, or until he signs an NFL contract. This policy offers protection against both on-field and off-field injuries, ensuring that an unforeseen incident doesn’t derail his promising career.
The cost of the policy, ranging between $7,500 and $8,000 per million in coverage, reflects the seriousness with which Smith’s team is approaching his career management. While the policy does not include coverage for loss of draft value, it provides a layer of financial security that is uncommon among young athletes.
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